Director - Institutional Marketing - Franklin Templeton Investments - New York

Job description
Director of Institutional Marketing is a key leadership role, responsible for developing and executing clear, consistent strategic marketing plans tailored to meet the growing market opportunity for the US and Canadian Institutional channels. This person will serve as the lead Institutional Marketing role in the US & Canada. He/she will partner closely with senior Institutional Sales leaders, Client Service and Consultant Relations professionals. This role will galvanize groups across Global Marketing Services, Product Management and Portfolio Management, to deliver exceptional marketing programs that support our Institutional business development and client service efforts.

Responsibilities include:

The role will need to work effectively up the organizational structure and across departments. The position will provide strategic direction coupled with highly responsive and customized support to service the Institutional channel, conduct local market research, manage the Institutional website & broader communication initiatives, and otherwise drive existing and new marketing strategies/tactics to support the specialized needs of the Institutional business, while providing a superior client experience and furthering our partnership goals.

Key to the role will be a strong knowledge of the Institutional sales process, and ability to work in/leverage cross-functional teams that address target market needs. In addition to Sales, Client Service and Consultant Relations, this role will actively partner with other Marketing groups (Digital Marketing, Product Marketing, RFP team, Document Services), and Legal to create and customize materials for specific opportunities.

In addition, the position will partner with various internal/external groups (Corporate Communications, Advertising, Portfolio Management) to facilitate the development and execution of institutional advertising and PR/media initiatives to build firm and brand recognition in identified target markets.

Desired Skills and Experience
Ideal candidates will have:
10+ years experience in partnering with senior management to develop and execute clear, consistent and achievable strategic marketing plans tailored to global market growth expectations
Institutional asset management marketing experience (minimum 3–5 years required).
Proven in-depth product, market and industry knowledge, and demonstrate this understanding in the creation and execution of marketing strategies.
Demonstrated track record of success in steering marketing initiatives, including:
Management prospecting and servicing marketing materials (e.g., sales presentation pitch books, product fact sheets, brochures) and oversight of ongoing production.
Understanding of the digital space and trends that can impact the growth of the Institutional business. (web tactics, email programs, video, brainshark and mobile)
Ability to write for different audiences and mediums (e.g., media, advertising, Web) to ensure consistent messaging and branding. Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures, and controls in place for audit purposes.
Assertive, strong examples of "leadership" capabilities/strengths in facilitating projects, overcoming obstacles and challenges (i.e., problem-solving experience)
Experience working with cross-functional and multi-channel teams (e.g., Compliance, Data Performance Groups, Internal Business Partners).
A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally.
Familiarity with working for large organization and being a part of a global team with resources positioned globally.
Bachelor’s degree, preferably with a major in communications, economics, finance or marketing. MBA preferred.
Knowledge of US financial regulations and industry rules, guidelines, and standards a plus

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