Strategy Planning Director - RAPP - New York

Job description

The Strategy Director ( AKA Experience Planning Director) facilitates the development of a holistic view of clients’ business, market, and consumer context to inform innovative communications solutions to business and marketing problems.

Reporting to SVP, Strategy, this position works with multidisciplinary Creative and Business Management teams to collaboratively drive innovation and apply marketing and business best practices focused on uncovering deep and actionable insights at the intersection of technology, media, and culture.

The Strategy Director must be able to lead senior and junior strategists as well as to develop productive relationships with counterparts in Account Management (Business Management), and the Creative department.

YOUR RESPONSIBILITIES

Works with the counterparts across Account Management, Strategy, and Creative disciplines throughout the entire solutions development process (from beginning to end).
Responsible for driving and at times conceiving the solution’s roadmap and any other elements of the communications program that are essential to the successful implementation, measurement, and optimization of business and customer experience goals. All while aiming at permeating popular culture as the key objective of any major communications initiative.
Responsible and accountable for maturing team alignment on large, collaborative initiatives across departments at the agency as well with other partners (vendors, other agencies). Ability to maintain and effectively manage communications processes across team entities; strategic project leadership.
Contributes with organic growth via significant involvement in account planning with Senior account Leadership.
Provides for the recruitment, retention, and development of direct reports.
Supervises the assessment and improvement of direct reports.
Partners with the account service counterpart to develop marketing and communication strategies that are fueled by technology, media, and culture insight.
Collaborates with analytics resources and counterparts to target behaviors and understand motivational drivers of behavior that will result in more effective communication strategies.
Work with the client service and analytic leads to crystallize for clients the return on investment of our communications and interrogates the results for insight that will increase the effectiveness of each new generation of work.
Develops POV’s based on current client work and key trends surrounding technology, media, and culture.



REQUIRED SKILLS

EXPERIENCE

Bachelor’s Degree required (MA, MBA, advanced degrees a plus for the obvious exposure to research and autonomy).
Minimum 6 years experience in direct and digital marketing.
Heavy CRM or Digital marketing and media background.
Financial Services marketing or business management experience a huge plus.



OTHER SKILLS

Solid exposure to integrated marketing and business operations.
Fluent in market research techniques both quantitative and qualitative as well as new methodologies that combine both approaches.
Solid understanding of media theory, media history, and well versed in new media channels.
Basic knowledge of Information Technology, ability to understand how technology can evolve into media.

POSITON REQUIREMENTS

Will include travel (20%)
Responsible for supporting new business initiatives when requested

Desired Skills and Experience

Minimum 6 years experience in direct and digital marketing.
Heavy CRM or Digital marketing and media background.
Financial Services marketing or business management experience a huge plus.



OTHER SKILLS

Solid exposure to integrated marketing and business operations.
Fluent in market research techniques both quantitative and qualitative as well as new methodologies that combine both approaches.
Solid understanding of media theory, media history, and well versed in new media channels.
Basic knowledge of Information Technology

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