Sales and Marketing Operations Director - Ceros - New York City

Job description
The Sales and Marketing Operations Director will work closely with the Sales and Marketing management teams to help establish, refine, and then manage on-going maintenance of all Sales & Marketing processes and systems. You will hold ultimate responsibility for the setup and management of all CRM systems including Salesforce and Marketo. You will be an expert in providing the necessary reporting, data clean-up, and data auditing that is required in a growing sales team, with a focus on efficiency, automation and minimising friction. Additionally, this role will involve sales training (including systems and process training) and project management.

The successful candidate will be a passionate, highly motivated, detail, process and customer service oriented. You will be focused on meeting the needs of a growing and dynamic sales and marketing team by driving efficiencies and improvements. This position demands a high-level understanding of process and procedures that drive a successful sales organization.

As the Sales/Marketing Operations Director, you will provide an integral link between the Sales and Marketing leadership to support and optimize the lead generation, qualification process, deal closure and sales metrics.

This position will report to the CEO.

Sales and Marketing Operations Director - Key attributes:
An ability to think holistically & strategically, while demonstrating a strong ability to execute.
Detail and process focused.
Exceptional communication skills.
Engineering background a bonus.
Sales and Marketing Operations Director - Key Responsibilities:
Contribute as part of a collaborative, creative, and metrics-based team to achieve lead capture/conversion and company revenue goals.
Utilize knowledge of core marketing disciplines and expertise in SalesForce (SFDC) and other marketing automation technologies to manage and analyze data and report results
Work with the Sales/Marketing and Sales/Ops teams to research, validate, and organize prospect and market data to maximize lead generation and qualification efforts
Maintain data integrity in SFDC and Marketo for all prospects and key accounts and conduct research to determine best practices in integration/utilization of Salesforce.com and Marketo
Provide ongoing inter-departmental communication and weekly, monthly, and ad hoc reports on prospect, sales, and market progress
Provide user/program support on SFDC (and other critical tools and applications) that enable the sales force
Responsible for implementing and enforcing processes and tools that will maintain integrity and accuracy of Salesforce.com data
Oversee systems process documentation (Sales Operation Manual)
Acts as a liaison with other departments by understanding the sales model and ensuring the integrity of information available through various system and reporting structures
Deliver systems and process reinforcement to new hires and manage on-going SFDC usability and efficiency training as needed
Oversee all systems integrations
Partner with Sales Management on business planning and strategy for their respective sales areas. Setup, maintain, and modify sales territories and provide comprehensive analysis of territory alignment decisions
Administer, manage and report on revenue forecasting; drive adoption of forecasting tools and dashboards within respective regions
Assist in all facets of sales planning, inclusive of regular updates to quotas, headcount and sales plans
Drive Revolution by providing innovative sales enablement tools/programs to decrease the sales cycle.

Desired Skills and Experience
Position Responsibilities:
Provides information and analysis essential for sales planning and target setting
Communicates key process information, deadlines, task definition, impacts, etc, to groups within the Sales and Marketing groups.
Ensures accuracy and maximum utilization of SalesForce.com by Sales
Conducts data mining, validation, and query support of salesforce.com and Marketo.
Develops and maintains scoring methodology to ensure prioritization of leads in the Sales funnel
Designs and produces marketing and sales funnel reports for use by Sales and Marketing and the Executive Team
Completes in-depth account and territory analyses in support of Sales strategies
Develops benchmarks for our sales team against those of the industry
Contributes to secondary projects and "deep dive analyses" on an as-needed basis
Education and Experience:
BA / BS in Sales / Marketing or equivalent
5 years of experience in Marketing operations or related area such as Sales/Inside Sales, Sales Operations
Key Attributes of Successful Candidates:
Makes thorough, well-researched decisions that are compatible with overall goals and priorities; determines significance of all pros and cons and the likelihood of success; ensures contingencies are identified and preplanned
Communicates clearly and logically in writing and (verbally) providing supportive data and vital information in an organized, succinct, and concise manner
Consults with Sales and Marketing groups to provide insight that facilitates strategic decision making
Expert in the use and configuration of Salesforce and Marketo
Results-oriented with demonstrated leadership skills
Critical thinker with a bias towards action
Good interpersonal skills that include the ability to effectively communicate verbally and in writing
Must possess and have proven problem resolution skills
Must be detail oriented, organized, and have the ability to multi-task
Capable of working with minimal supervision
Ability to demonstrate supportive relationships with peers and management in sales and marketing
Ability to retain and protect confidential material
Strong computer skills in Microsoft Office applications (i.e., Word, Excel, PowerPoint, etc.)
Self motivated willingness to learn and self teach
Ability to work with and protect confidential information required
Strong analytic and quantitative skills; ability to determine trends and propose solutions

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