Director Product Marketing -Data Capture/Document Management ABBYY - Milpitas

Job Description

Director Product Marketing  (Must have data capture/ document management product bkgd) ( Outstanding "Go to market skills")  (Highly strategic/tactical role) (Must have channel expertise)  Prefer local candidates please

The Director of Product Marketing is responsible for defining and driving customer-focused product marketing strategies and execution plans in support of ABBYY’s Document and Data Capture software product lines. This senior leadership position will successfully drive the go-to-market strategies of the FlexiCapture and Recognition Server software product line businesses, introduce and expand the base into Enterprise and Cloud users by utilizing unique customer acquisition strategies.

Acts as a steward and voice of the customer by directly interfacing as a central resource to various business groups of the organization’s regional offices, including Corporate Headquarters where product development is performed, as well as Sales, Corporate Marketing, IT, Finance, Operations and Executive Management. Plans, organizes, and controls assigned products from conceptual stages through life cycles to optimize profit and meet Marketing, Financial, and Corporate growth.

This individual will be business focused, demonstrating abilities to turn product concepts into a product structure that is effectively communicated to the marketplace, and drives a positive impact on revenues and market share.

This position has one direct report.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Product Management

• Active leadership role in defining product strategies, requirements, design, development, and implementation for new and emerging products with regional offices and Corporate Headquarters.
• Responsible for championing marketing and adoption of Data and Document Capture technologies, working closely with Sales and ABBYY’s Certified Partners and Authorized Resellers in understanding both market/customer requirements and selling scenarios.
• Drives the communication of roadmaps by product; will continually measure and improve profitability by product line.
• Prepares market development requirements and prioritizes, defines and recommends product functions and features mapping them to customer benefits to Corporate Headquarters; facilitates scheduling for all phases of launch activities and introduction to market.

Product Marketing

• Develops the necessary technical expertise and positioning expertise for products marketed and sold by ABBYY USA.

• · Accountable for managing and directing the development of a messaging architecture in support of the company’s products. Develop and support value propositions and messaging segmentation to appropriate target audiences.

• Develop a strong understanding of the global landscape in regard to the unique and dynamic geographical market requirements.
• Accountable for the development of the annual strategic marketing plans, and drives the coordination of product-related marketing, Partner and Sales communication materials through the Marketing Services Agency team, including product launches, PR development, sales training and tool kits, developer community outreach, website messaging, Partner marketing, and demand generation programs. Manages outside creative personnel of creative development and copywriting.
• Drives new and creative ways of recruiting Partners and Authorized Resellers to discover, select, and sell ABBYY technologies.
• Work cross-functionally across the organization to improve the software trial experience and increase conversions.

Product/Market Intelligence

• Conducts market research and identifies and tracks market trends in relevant industries. Will work closely with Corporate Headquarters’ Product Development Teams in building the business rationale for the development of feature enhancements and new product.
• Obtains market intelligence on enterprise customer segments and competitive products to recommend and establish strategic guidelines for existing and new products/services including price elasticity studies for further market penetration and adoption.
• Researches customer/prospect feedback and needs to define/enhance product requirements.
• Performs the necessary research and competitive study to set competitive pricing in order to drive revenue growth and meet the product line profit expectations.

Cross-Functional Steward

• Collaborates with a wide variety of functional areas, including Sales, Corporate Marketing, IT, Finance, Operations and Executive Management.
• Develop and provide a product structure and messaging architecture responsive to customer needs and market opportunities.
• Works with both internal and external resources in the development of project plans for implementation of products offerings.
• Plans and administers the product line budgets including coordination across other departments to ensure the strategic alignment of priorities in regards to product and program investment.
• Develops business processes and rules to make sure that Certified Partners, Authorized Resellers, ABBYY Sales teams, and all other departments and functional areas have the information they need to sell and support the product offerings.
• Provides product knowledge, training, and input to Certified Partners, Authorized Resellers, and ABBYY Sales team.

Qualifications:

Bachelor’s degree (B.S.) with 10+ years related experience in product marketing/management, with emphasis on managing enterprise software products. Master's degree (M. A.) or equivalent business and technical experience is a plus. Experience in managing OCR and Data Capture technologies is required.

Extensive experience in product marketing with an advanced knowledge in promoting software products through direct and indirect selling scenarios to both the mid-tier and enterprise environments, working through Partners and Authorized Resellers, as well as internal Sales teams, is required. Understanding of Cloud product readiness and go-to-market requirements is also required.

Domain experience in the areas of customer acquisition, customer loyalty, and customer experience through direct and indirect (Certified Partner) selling channels, strategic lead generation, online marketing, social media, developer communities outreach, direct marketing mediums, and SFA/CRM technology platforms is also required. Exposure to web analytic tools is a plus.

Strong communication skills is required for this role, with excellent interpersonal skills and an ability to work with a wide range of professionals to effectively lead and inspire to achieve group goals.

The position requires significant people and project management skills, strong organizational skills, and the ability to assess product marketing effectiveness and evolve strategy as appropriate.

Ability to plan, organize, and establish priorities. Self-management is critical.

Ability to travel, spending time with Sales colleagues and key Partners (approximately 10-15%).

Bachelor’s degree (B.S.) with 10+ years related experience in product marketing/management, with emphasis on managing enterprise software products. Master's degree (M. A.) or equivalent business and technical experience is a plus. Experience in managing OCR and Data Capture technologies is required.

Desired Skills & Experience

ABBYY is a leading provider of document conversion, data capture and linguistic software based in Milpitas, Ca. The key areas of ABBYY's research and development include document recognition technologies and applied linguistics. We have over 42 different products in the market and  ABBYY is an international company with over 880 employees worldwide . ABBYY products are being sold in more than 130 countries around the world through an extensive network of regional and international partners. The overall number of users of ABBYY products, which range from end user applications for PC and mobile devices to enterprise solutions and development tools, exceeds 30 million people according to internal research. We have no debt,  we have been growing the business at over 30% and anticipate improving our leadership in product categories moving forward

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Email: jobs@aarenconsultants.in