Based in San Francisco, the Head of Field Marketing will be a highly strategic, creative, and insight-driven marketer, responsible for managing and directing all of Uber’s decentralized regional marketing teams throughout the United States and Canada. This role reports directly to our VP of Marketing.
We are looking for someone with significant experience leading field marketing for a major consumer brand. Our ideal candidate is well-organized, detail-oriented, and a clear, persuasive writer, relationship-builder, and leader. You should thrive in a fast-paced environment where multitasking is the norm. And you should have experience managing large, decentralized teams.
Manage a highly distributed team across multiple subregions of the US and Canada.
Direct subregional activities—and interaction with mega-regional teams—that ladder up to the overall national marketing strategy. Subregional activities may include (but aren’t limited to) CRM, content, partnerships, event marketing and brand ambassadors, analysis, and creative.
Partner with regional operations teams and mega-regional marketing teams to translate their objectives into value-added activities for subregional marketing teams.
Lead and inspire subregional teams to execute world-class quality work, while maintaining the agility and speed of a startup.
Develop and refine key processes to ensure efficient collaboration and orchestration of work across the Marketing team and key cross-functional partners.
Travel extensively to subregional hubs around the US and Canada.
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Successful Candidates Will Bring:
Minimum 10-15 years in marketing with experience across field, channel, and demand management.
Experience in strategic marketing planning and the ability to create programs that return results and enduring business value.
Experience creating and managing budgets, calculating ROI, and explaining performance of managed programs.
Experience leading and inspiring geographically dispersed and cross-functional teams.
Exceptional interpersonal and problem-solving skills.
Excellent verbal, written, and visual communication skills.
The ability to unify a highly decentralized team around strategic goals and core brand and marketing objectives.
A results-driven mindset with a comprehensive understanding of data and analytics, and a proven ability to translate numbers and results to a wide variety of stakeholders.
The ability to think high-level about a large organization, while also getting into the weeds when required to action against an urgent crisis or opportunity.
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