The VP,Associate Creative Director of Copy is a leadership position, supporting a Group Creative Director in managing a team of copywriters. ACDs both contribute to and supervise the development of innovative concepts, pushing their writers to take creative risks in order to produce work that meets or exceeds client expectations, both conceptually and in the execution of the copy. ACDs must lead by example in fostering an environment that promotes excellence.
ACDs are also expected to take a hands-on role in the strategic and creative development of their brands, including contributing innovative ideas to tactical planning. They must also understand and be able to explain the agency’s proprietary strategic process, Effective Energy, and be proficient in the use of the agency's strategic documents, particularly our creative brief, the Creative Ignition Plan.
All ACDs are expected to contribute to the financial well-being of the department and the overall agency, helping to both build business with their existing clients and help lead the creative portion of new business initiatives. Contributing to financial well-being means they must not only efficiently manage assignments across their staff to maintain full utilization, but supervise their staff to ensure that their jobs are done within estimates.
Qualifications
Education:
ACDs of Copy must have a bachelor’s degree
Experience:
Minimum 7 years of experience working in advertising, with specific experience in healthcare communications, plus demonstrated ability to supervise a staff of copywriters
Demonstrated potential to strengthen the client-agency relationship through depth of brand knowledge, strategic and creative prowess, and insightful brand-building initiatives
Proven competence in working across multiple or mega-brands
Experience in organization, prioritization, and follow-through of administrative responsibilities
Ability/Skills:
Strong presentation and communication skills, able to confidently and effectively present to any audience
Demonstrated people management skills in supervising a team of copywriters
Through a portfolio of their work, show their creative and strategic ability to: Create memorable, unique, and compelling concepts with moving headlines; Generate strong strategic and tactical ideas and manage them successfully through completion
Ability to comprehend the science and data necessary to developing highly technical communications for pharmaceutical clients
Ability to handle both the financial and performance management duties of an ACD
Knowledge:
General understanding of current issues in healthcare, advertising, promotion, and marketing
Knowledge of both traditional and interactive media, relationship marketing, and PR, with an understanding of their impact on developing both strategies and tactics
Understand the agency's financial targets of revenue growth, profit growth, and staff utilization
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