Lead all aspects of strategic, operational, and tactical product and brand marketing. This includes:
Developing marketing strategy for target market segments, product categories, or brands to increase market opportunity and penetration.
Developing and implementing go to market plans for new product introductions globally.
Developing and implementing commercial partnerships, co-branding, and co-marketing initiatives to drive growth.
Working cross-functionally with other stakeholders, external agencies, and vendors to implement marketing plans.
Developing and implementing social media and digital marketing campaigns aimed at strengthening brand and driving growth.
Evaluating marketing programs, defining and tracking appropriate metrics, and evaluating outcomes.
Developing and managing market research projects to gain consumer insights that help increase market penetration.
Developing and fostering strong direct customer and key opinion leader relationships.
Working with public relations, media relations, and advertising outlets for marketing promotion campaigns, scientific article publications, and press releases.
Organize and drive all industry trade shows including sponsored events for key opinion leaders, scientific presentations, product demonstrations, and booth management.
Manage and drive the company website design and content.
Create and manage all customer education materials and assets.
This role requires:
Expert knowledge of all aspects of product marketing, market analysis, and brand marketing.
Highly creative with an eye for fine design elements and esthetics.
Strong skills in strategic thinking.
Strong analytical and modeling skills.
Advanced skills in digital marketing.
Advanced communications skills and content creation.
Strong project management skills.
Up-to-date understanding of general trends in business, finance, technology, informatics, medicine, healthcare, government, and environment.
Experience in social media marketing.
Working knowledge of accounting and finance.
Advanced negotiations and influence skills.
Advanced leadership skills.
The training qualifications for this role include:
BS in Marketing or related fields
MBA
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