We are seeking a talented, inspirational and commercial Marketing Leader to drive the next stage of customer, brand and commercial growth for the PayPal China Business. This role has a dual reporting line to VP Marketing, APAC (hard) and VP, China( dotted). The role will be part of the Marketing Leadership and China Leadership team. He /she will be responsible for overall marketing strategy and deliverables to accelerate growth in China Market including taking on a leadership role with strategic partners.
Role Purpose
To lead the China Marketing Team to deliver customer, brand and commercial growth for PayPal in the China market.
Key Responsibilities
Lead the development of the China Marketing Strategic Plan for the consumer and merchant business units to align investment and allocation of resources with the best opportunities for growth
Responsible for growth of marketing led programs across all distribution channels including owned, earned, paid channels as well as via 3rd party strategic partnerships.
Responsible for overall leadership and execution of marketing programs for China
Partner with Strategy team and business unit to launch and deliver strategic partnerships with leading China companies
Partner with the Regional CRM Team to deliver localized Lifecycle Marketing Initiatives to engage, grow and retain customers
Lead the development of Customer Acquisition strategies across owned, earned and paid channels
Manage a roster of Agencies to deliver outstanding brand work for the China Market that delights, engages and wins the hearts and minds of our customers while delivering on commercial targets
Support the Merchant Services team to deliver on sales targets through Trade Marketing, Merchant Partnerships and Thought Leadership to inspire and engage prospective customers
Drive a customer led, insights focus with the marketing team to intelligently use data and research to drive insight led decision making
Lead the development of localized Product Marketing Strategies in partnership with Global Product Marketing and provide a compelling story around the opportunities and needs of Chinese customers to influence the global product development roadmap
Effectively build codependent partnerships with the regional marketing team and play a thought leadership role in driving marketing best practice with the regional and global marketing communities
Drive a leadership role on the China Executive Team in setting the strategic direction and priorities of the China business while providing strong figurehead leadership qualities across the broader business
Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to PayPal and future marketing programs
Delivers organizational objectives through driving co-operation and success from people across different areas of the organization.
Drives connectivity, leverages senior relationships across PayPal for the benefit of China’s objectives
Partner with Strategy and Business development teams to drive new opportunities for the business.
Lead and manage a team of 6 marketers
Management of a Marketing Budget of $10M Opex
Key Skills and Experience
Business / Commerce/Marketing Degree Qualified
15-20 years Marketing Director experience in blue chip companies working on high profile brands
Strong marketer with international experience; partnership and B2B experience would be a valuable asset
Inspiring leader and outstanding people manager
Exceptional leader with strong track record of fostering high-performance teams.
Highly strategic and thought leader in the area of building a customer champion brand
High level of influencing /diplomacy skills to balance competing ( internal and external) interests and manage multiple stakeholders with complex objectives
Strong digital, mobile and social credentials
Deep CRM and Lifecycle Management experience
High change agility
Able to lead but also to roll up sleeves and get into the detail and support the team in executing
Outstanding verbal and written communicator
Demonstrated experience in influencing and driving outcomes in complex matrix environment
Ability to build strong agency and partnership relationships
Marketing leader who can influence other departments and regions where there are mutual dependencies; experience in a global matrix structure a plus
Qualities of the person we are after
High energy, passionate, and very outcomes /results focused
Interest in technology, innovation and a desire to be a part of an exciting disruptive industry
Can-do attitude and enjoys getting their hands dirty and working with cross-functional teams
Positive, team player who is motivated by being part of, and succeeding as a team
Outstanding thought leader and strategist
What Personal Success will look like in this role
Delivers stand out results – develops decisive strategies that deliver tangible business results
Executes well – focuses business on strategic priorities – operates clear, simple systems
Competes fiercely – identifies customer and competitor focused business opportunities
Innovates constantly – leads effectively in a dynamic, fast changing environment. Challenges convention
Enables and grows talent – builds capability and a succession pipeline
Leads Completely – contributes to the business leadership agenda, sets vision for own area
Navigates the matrix – engages widely with peers and seniors in country, regionally and globally. Can effectively influence positive outcomes across all levels of the business
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