The primary responsibilities of this role, Director Integrated Multi-Channel Marketing Oncology Pipeline, are to:
Drive digital health leadership through partnership with the Oncology Brand Core Team (BCT) /Brand Strategic Team (BST) /Brand Launch Team (BLT) to meet business priorities and objectives through the use of cutting edge multi-channel and digital campaigns, focusing on customer engagement and business impact;
Support innovative digital projects, proactively identifies and integrates actionable digital insights in support of Oncology Strategic Business Unit (OSBU) priorities across the portfolio of brands;
Lead the channel selection, customer campaign activation and measurement / optimization based on business objectives;
Lead new digital business development, identifying and piloting innovative digital business opportunities. Lead concept and business plan creation, with focus on developing new sources of revenue within Oncology;
Direct other Integrated Multi-Channel Marketing (IMCM) functions (e.g. IMCM Center of Excellence, Advanced Analytics, etc…) to focus on business, customer and market needs;
Partner with Must-Win Markets and Regional IMCM teams, supporting functions (e.g. IT, Medical, Legal, etc…), and agencies;
Share best practices and transfer knowledge, leveraging experience and expertise across Bayer and from globally leading brands across industries inside and outside of Pharma.
Who you are
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Required Qualifications:
Bachelor’s Degree (or equivalent combination of education and experience) with a minimum of 12 years work experience with five years of that experience within digital and/or multi-channel planning and execution across all channels;
Prior experience working within a brand at a global / country-level;
Experience in digital / transformational change initiatives;
Proven Leadership experience in matrix organization;
Strong stakeholder management and ability to communicate and collaborate effectively with top management and diverse cross-functional and cross-country teams;
International work experience and intercultural approach;
An inspired and open-minded character with an attitude of self-creation, self-reflection and self-correction.
Preferred Qualifications:
Prior Oncology experience.
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