Manages long term strategy book of business and direction for growth (2-5 year growth strategy). Responsible for technology road map development and new business development planning within designated segments. Includes M&A plus recommendations and justifications for investment in talent, facilities and organization that deliver sustainable, profitable growth aligned to corporate objectives. Working with product management and R&D, will include platform innovation programs and implementation of technical marketing programs in support of a product value propositions. Includes conducting and coordinating market research, literature reviews, benchmarking of competitor activity, development of key account and KOL contacts - analyzing, interpreting, and communicating the information internally, or externally as needed through publication and/or presentation. Leads the development of the product, brand, and channel strategies for new product categories working closely with product and regional marketers
Driving execution of new product programs from VOC to value proposition validation through flawless, highly successful launches.
Formulating business development strategies to build new business platforms through M&A and JV options.
Supporting the success of all M&A, and JV options through marketing due diligence, integration, and delivery of value building synergies.
Implementing/Improving innovative marketing to drive top line growth; increase gross margins; and ensure best in class return on operating capital.
Leading Product Development and Product Rationalization planning and implementation activities in line with strategic analysis of market segments and VOC data. Managing these activities
Developing plans to exceed key metrics for market share, revenue, and gross margins for new products, overall market, or segment ROC.
Coordinating between the three regions and the market segments for
Communicating and ensuring integration of segment strategic plans into functional AOP’s and long term plans.
Developing segment specific strategic plans for market, technology, and product road map development.
Ensuring significant focus on primary VOC for synthesis of key needs.
Defining new go-to-market channels and customer segment opportunities based on customer research, knowledge, and company goals.
Incorporating the voice of the customer into the recommendations for new products, offers and/or capabilities.
Developing internal Marketing capability and organization; moving from internally focused to externally strategically focused customer model.
Drive branding and positioning in Process Systems; establish consistent, clear product and customer messaging within overall company vision and direction to ensure positive differentiation in the marketplace across competitive landscape.
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