The Creative Director will lead the internal creative process, creative team, freelance designers, and collaborate with external agency partners. This person is responsible for bringing the brand to life through all touch points including but not limited to; internal brand projects, national campaigns, packaging, uniforms, brand graphics, and localized advertising. This person should be exceptionally strong in coming up with new concepts and a master at taking strategic objectives and tying them to ideas that create an emotional connection with customers.
Responsibilities
Partner with the Senior Director of Creative Services and the Senior VP of Marketing to drive the overall creative direction for the brand.
Lead creation of all online, offline, and retail marketing efforts (e.g. packaging, digital advertising and social media, print advertising, video, content etc.).
Manage, mentor and grow the internal creative team.
Serve as a strong, collaborative partner to our external agency partners, freelancer network, and internal Creative Services Managers to manage process, work, budgets and personnel.
Collaborate closely with the Director of Production on design elements of the customer in-restaurant experience (e.g. artwork, brand graphics, menus, etc.).
Set product and brand photography direction and provide creative direction on all internal and external photo shoots (both still and video).
Help ensure brand consistency across all creative executions.
Direct the creative function ensuring that the team, culture, capabilities, tools and processes support strategic objectives and brand.
Establish a scalable creative development and review process, to ensure that the creative team operates in a highly efficient manner while maintaining the highest quality standards.
Work with the Director of Production to implement new technology needs, and developing streamlined systems to manage workflow.
Comfortable working on projects for 500 locations each customized to a market.
Drive continual improvement in creative quality, thinking and capabilities.
Champion innovation by introducing new ideas and stimulation to the team.
Develop strong relationships within Marketing and across the organization.
Qualifications
Mastery of Adobe Creative Suite - Required
Bachelor’s Degree - Required
Existing experience as a Creative Director - Required
Excellent organizational skills
Excellent attention to details
Must enjoy working and collaborating with many different people
Restaurant branding experience a plus
Experience working within or for a franchise system a plus
Highly collaborative
Proven problem solving skills
Ability to grow and scale a team and systems
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