Mindshare is seeking a strategist with minimum 5-7 years of work experience in media and research who would be responsible to manage mainly cereal brand along with other brands. You will support the team to develop and sell integrated communications strategy based on brand understanding, consumer insights and market/media dynamics.
Reporting of the role
This role reports to the – Sr. Director Strategy
A role where there are no limits to good ideas
Clients that support and encourages innovative, exciting work in the country and also on a global platform
Learn from the best in the business if you are willing to go over and above regular work
Measures of success –
In three months:
Complete knowledge of relevant categories
Able to understand agency and client working style and deliver on his day to day requirements
Independently work on the proprietary tools
To participate in idea generation sessions
In six months:
Handling internal global Data reporting and requirements
Developed a good client relationship
Proactively taking initiatives for sharing additional information with team and client
To drive thought leadership on media and marketing issues.
In 12 months:
Independently working on the client requirements
Worked on end to end award winning solutions
Creating strategies along with cross teams and seamlessly integrating traditional, digital, on-ground and branded content for brands
Train and mentor new joinees
Responsibilities of the role:
Provide strategic communications & planning leadership on your set of brands
Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
Support the team that works on the annual marketing strategies along with the -Client Leadership team and specialist units
Develop creative ideas and disruptive communication innovations for the client, aligned with their business, customer, and brand goals
Writing entries for media and other awards
Drive consumer understanding to draw insights that impact our brand plans
Keep abreast of media innovations and developments and find links to enrich brand plans
What you will need:
Persuasive
Pro active
Communication skills
Analytical Skills
Stake holder management
Makes good presentations
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