Machinima seeks a Director, Audience Insights for the Machinima Sales department. In this unique role, the Director of Audience Insights will bring together audience analytics and industry research into one holistic view to position Machinima as the market leader in bringing gamers to brands. In partnership with Sales and Integrated Marketing, the right candidate will build impactful partnerships with brands and agencies. Key deliverables for the positions will include: quarterly industry reports on gamers, ad hoc bespoke studies for brand partners, campaign reporting wrap-ups and requirements and guidance in the creation of client reporting dashboards.
Oversees the design and implementation of market research methods including vendor selection, study design and scope, project management and disseminate findings to ensure deliverables meet the needs of our clients. Analyzes and prepare reports of research findings as well as recommendations.
Work with Sales to develop a research program that enhances partnerships with clients and assist in building proposals. Build research studies that provides the insights that best supports the sales team.
Design and customize dashboards and reports to help each client measure their return on investment and campaign results. Oversees the production of reports and works with other departments to address new information needs and streamline existing report.
Collaborate with Marketing to author thought-leadership articles, white papers, videos and presentations.
Identify, engage and manage the relationships with new and existing analytics vendors. Cultivates relationships with data providers so that Machinima has strong advocates in the research community to support its interests.
Deliver weekly, monthly and quarterly reports complied from multi-source data across syndicated and bespoke research studies. Develops strategic narratives and drives data-based storytelling for sales team.
Inform Machinima of gaming industry trends, research and disseminate findings, learnings and insights. Continually mines data for new insights that can be shared.
What do we require from you?
8+ years' experience in a data or research-driven role within the games or entertainment industry.
Experience with digital analytics related to social platforms, industry research study design - specifically survey design.
Experience with the measurement of digital video and branding campaigns.
Strong analytical/data skills, with the ability to synthesize business requirements and questions, source and analyze data, build conclusions and articulate actionable recommendations.
Experience with Tableau, Nielsen, ComScore, Simmons and other popular third-party analytics suites.
Experience conducting audience segmentation analysis and brand study research.
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