Associate Director Publicity Sony Music Entertainment New York

Job Description: • 2-minute read •
Responsibilities:

The Associate Director of Publicity for Epic Records will actively promote designated acts on Epic’s roster by seeking and securing publicity opportunities in all media formats. Create, implement and manage results-oriented national publicity campaigns for assigned artists. Plan and oversee press events and appearances for assigned artists. Write and edit press releases, bios, media alerts, PSAs, press kit contents, and other materials. Select press photos and hire/manage photographers for live shows and video/photo shoots. Expand and maintain publicity and entertainment contact database. Develop and manage relationships with key decision-makers at all traditional (newspaper, magazine, TV) and online publications/media outlets as well as at venues and clubs.

Cultivate relationships with key players in the Film and TV industries as well as the citizen-media space (i.e. influential bloggers, message board posters/administrators). Manage projects and relationships with external Marketing and PR companies. Set-up/facilitate in-person and phone interviews with artists and media outlets, including transportation of artists when needed. Secure tickets for various media members for live shows. Develop and continually manage timelines and budgets.

Qualifications:

5+ years of prior publicity/media relations experience required. Must have strong media contacts and relationships both in the N.Y. and national markets. Demonstrated ability to manage relationships and projects with outside Marketing and PR companies. Prior experience writing press releases. Outgoing personality with the demonstrated ability to pitch acts both verbally and in writing. The successful candidate must have a passion for innovative and effective publicity campaigns. The successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities. The successful candidate must have excellent command of language with strong writing skills, telephone skills and interpersonal skills and they will need to be comfortable interacting with high profile clients. Must be highly organized and capable of developing and keeping to a project timeline. Knowledge of and passion for music and pop culture. Knowledge of how the print, television and online news media work and how to generate press on artists and manage media campaigns to maximize coverage for label artists. Proficient in Word, Excel, Outlook, Internet, Photoshop and Adobe Illustrator. College degree in Media/Communications or a related field preferred.

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