You get people. You have a unique blend of skills in developing deep consumer insights, competitive intelligence, and product innovation to deliver the right experiences for peoples’ daily lives that achieve our goals to acquire, engage, and retain them.
You get growth. You are a consumer-focused, data-driven, growth-driving, and creative product leader who has lead Growth strategies, roadmaps, scrums, and final product rollouts, across the analytics/insights, acquisition/referrals, activation/onboarding, and adoption/retention loop.
You get mobile/digital. You have significant product experience – and a strong understanding of the mobile/digital ecosystem – from apps to advertising and analytics. You have successfully applied the latest mobile/digital tools to grow user reach, retention, referrals, and revenue.
You get it done. You have demonstrated success building and leading teams, managing and mentoring people, and working with analytics, product, design, engineering, marketing, and partnership/distribution teams to execute effective growth ‘hacking’, product management, and product marketing strategies.
Analyze user needs and identify/prioritize the problems, pain points, and pleasure points (via analytics, behaviors, blogs, ratings/reviews, feedback, surveys, etc.).
Build strong relationships across analytics, design, engineering, and marketing teams and lead them to launch new Growth products/features for testing/iteration.
Create the overall Growth product vision, strategy, roadmap, requirements, and release schedule to drive user and usage growth.
Determine the A|B testing plan and create the methodology to iterate fast and release new features for testing and, if successful, rollout to all users globally.
Execute with cross-functional teams by leading daily scrums and standups, gaining consensus for appropriate reach, retention, referrals, and revenue tradeoffs.
Focus the Growth product roadmap on achieving the metrics that matter and making ruthless decisions about what to do (and as importantly what not to do).
Generate and go deep on consumer insights and competitive intelligence to learn what works and doesn’t to deliver growth-driving product innovation and iteration.
Help teams understand/internalize consumer insights, choices, and preferences – and how these influence the product/testing roadmap to drive growth.
Inform and update executives and stakeholders on product performance, plans, and progress towards metrics.
Jumpstart new growth opportunities (e.g. international markets, new products, distribution partners).
You must have
Minimum 4-8 years in consumer-focused Mobile, App, Social, Communication, Web
Bachelor's or Master's in highly-quantitative fields (stats, math, economics, finance)
Significant experience, proficiency in, and passion for Mobile and Web technologies
Ability to drive cross-functional collaboration and consensus without clear authority
Track record of proactively establishing and following through on commitments
Blend of consumer insights, competitive intelligence, and technical knowledge
Demonstrated use of analytics, metrics, and benchmarking to drive decisions
Excellent interpersonal, organizational, creative, and communications skills
Team player in driving growth results combined with a positive attitude
Strong work ethic and strong core values (honesty, integrity, creativity)
Problem solver who never stops thinking about ways to improve
Self-motivated, results-driven, and team-oriented leader
Killer consumer instincts and design sensibilities
Demonstrated success in previous roles
Passion for Yahoo and cool products
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