The Senior Director of Media is responsible for developing truly integrated cross-channel media plans and driving ideas in new channels. With significant experience in communications planning, digital strategy, performance-based media and offline planning, this person will deliver media strategy and planning, communications thought leadership and future vision of consumer behaviors.
What will you do?
Collaborate with Brand Management and Category Marketing Leaders to develop the most strategic and business-driving communications frameworks
Become valuable and trusted partner/confidant to your cross-functional partners on the optimal experiences, platforms, environments, contexts, and content across all communications touch points to drive forward their business and marketing objectives
Drive breakthrough integrations across media and publishing platforms
Mobilize the team to drive tactical execution, analysis and optimization across all channels.
Maintain clear communication with brand and category teams, senior management, and multiple creative and media agency partners
Own multiple media agency relationships
Frame, and adjust if necessary, campaign expectations and make every effort to exceed expectations
Define KPIs and own campaign dashboard
Actively seek out and engage with research partners to determine KPI’s, data sources, and measurement tools that will provide insight for learning
Responsible for identifying new opportunities and solutions for business, media and digital issues through innovation, advancement and thought leadership
Articulate and visualize various emerging trends and behaviors across the entire media landscape
Establish best practices to ensure teams take full advantage of proprietary and syndicated tools to deliver results
Promote an open working environment where opinions, views and ideas can be shared
Direct a staff of media professionals. Provide sound guidance to the team, encouraging them through performance management and consistent feedback. Identify staff developmental opportunities that will help to accelerate their professional goals.
What do you need?
GET IT DONE – ACCOUNTABILITY Supports and empowers leaders to take initiative in making necessary decisions and to follow through on commitments. Motivates and drives the team to achieve UA's strategy and holds leaders accountable for hitting business unit goals. Takes ownership of organizational results, while fostering a culture of accountability across business units.
FIND A BETTER WAY – CREATIVITY & INNOVATION Creates a work environment that allows Teammates to generate new ideas, products, and solutions that contribute to UA Brand evolution. Encourages and endorses creative risk-taking and innovation, acting as a sponsor as needed when turning new ideas into actions.
WIN TOGETHER – COLLABORATION Executes decisions in partnership with business unit leaders with UA vision and goals in mind. Creates a culture of collaboration and trusting working relationships across all levels of the organization.
THINK GLOBALLY – GLOBAL PERSPECTIVE Leverages regional trends and wins, adapting business strategy in a culturally sensitive manner to drive global growth and profitability. Demonstrates comprehensive knowledge of global trends and the interconnectedness of different markets. Integrates local culture with global trends to position UA as a Brand and employer of choice. Addresses local needs when making global business decisions.
MAPTHE FUTURE-STRATEGIC VISIONING Clearly articulates a vision of the future for UA and the business unit, illustrating how Teammates can contribute to make an impact. Scans internal and external environment, leveraging new innovations to create a vision of the future for UA, business unit, and individual teams.
BULID A GREAT TEAM-BUILDING TALENT Creates and promotes an environment for Teammates and self to grow and demonstrate new skills across the organization. Advocates for Teammates and managers by communicating their strengths and wins across the organization. Generates passion and commitment to team mission, promoting shared purpose across teams. Builds globally-relevant and scalable teams by investing in programs that focus on talent management priorities and gaps.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
Education/Certifications: Bachelor’s degree required
Work Experience: 12+ years’ communications and media planning experience
Skills: Intellectually curious, proactive, ambitious, highly organized, a strategic thinker, a problem-solver, an entrepreneurial spirit,
Supervisory Responsibility: experience managing large teams required
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