You’ll be working with established channels like search on Google (one of our primary user acquisition channels) but also with new channels like Spotlight search. Experience with SEO and growth marketing is important, but we’re also looking for a fast learner who can unlock new channels and build systems at scale.
Tell me about yourself - The perfect answer - For more visit www.careeradvice.org
Are you ready to bring Udemy to every learner who has a need?
Key Responsibilities:
Own Udemy’s organic search channels with a primary goal of growing new user acquisition
Define our search strategy, including: target channels, markets, keywords, pages, and how we’ll win.
Execute content marketing strategies that build domain & brand authority in our space; build systems to scale these efforts
Collaborate with our product, design, and engineering teams to execute high impact on-site strategies (both defensive & offensive) and review major releases
Be our resident expert in all things search and make sure we are always one step ahead of the curve
Measure and analyze performance across channels
Qualifications:
4 - 6 years of SEO or growth marketing experience at a fast-growing consumer internet company
Incredibly strong problem solving abilities and solution-oriented mindset; when you run into a brick wall you can quickly come up with 10 different ways to run around it
A passion for learning and testing new marketing channels
Strong disposition for data-driven marketing; ability to write SQL queries (or desire to learn - we can teach!)
Drive and persistence
Exceptional ability to work cross team and effectively communicate with marketing, PR, design, product, and engineering
Highly structured thinking
Experience with web/mobile funnels + current marketing/analytics/cms software
Strong intuition on content & messaging that will deepen relationships with customers
A deep passion for Udemy and our mission
Bachelor’s degree (or equivalent) required
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