The Brand Strategy & Campaign Planning Director is the point person managing the overarching series marketing strategy across all platforms, including the show positioning, KPIs, and key objectives of each plan. This person will interpret the consumer data and research to identify the strategic direction for each show campaign.
With a key focus on breakthrough ideas and innovation, the ideal candidate will develop strategies that are informed by the audience, have clear goals and lay out a vision that drives creative direction and supports the strategy set for each initiative. They will provide a consistent voice in how the topline positioning and strategy for each show marketing plan is executed and a guiding inspiration to ensure a consumer-facing “story” is being communicated in each campaign.
S/he will have a deep understanding of research and analytics in an effort to create content and marketing plans that are informed by audience data. In addition, the role requires oversight of campaign analysis and lessons learned. This includes developing KPIs for external agencies/partners.
This person will work closely with all departments to share brand positioning and vision. The goal will be to translate complexity into exciting actionable direction. In addition, they will partner with Research/Audience Insights team to initiate research, obtain strategic knowledge for series, and translate research finding to actionable creative and promotional strategies. The position reports to the VP of Brand Strategy Marketing.
Responsibilities
Collecting, analyzing and interpreting the data and research to identify the strategic direction for the campaign.
Setting KPIs.
Lead and manage strategic planning for all series launch for VH1/Logo channels
Define and communicate strategic positioning for series to creative, media, digital, production and marketing partners
Collaborate with digital/social and creative to shepherd the brand positioning from infancy to execution
Review and provide creative feedback to creative team of their work relative to strategic goals, concepts and execution.
Collaborate with VP Marketing to assure creative brief is clear, strategic and actionable for creative teams.
Utilize & leverage Audience Research group to strengthen strategic brief and creative work: target audience insights, qualitatively test campaign concepts and quantitative testing.
Communicate clearly and in a timely manner with all internal and external team members including VP Creative Director, VP Creative Ops, Editorial, Consumer Marketing and On Air Design.
Basic Qualifications
5+ years holding Marketing/Advertising/Consumer Research positions
Undergraduate degree; or equivalent management experience required
Additional Qualifications
Proven leader in managing and interpreting consumer data and research
Strong strategic skills, including a tireless mining for consumer insights and a lover of ugly truths
Deeply interested in the influence of culture on human lives
Ability to collaborate with creative partners and translate data in actionable plans
Effectively manages multiple projects in a fast paced, every changing environment
Strong presentation abilities as a means to build consensus around strategic objectives and project plans; can pitch.
Can work closely with research to define knowledge gaps and desired insights to assure feedback is actionable and strengthens creative executions.
Exceptional writing skills as well as creating creative presentation documents
Expertise in interpreting data
Youth Centric and TV network clients a plus
Exceptional written and oral communication skills
Strong business and personal ethics
Strong mentoring skills and desire to teach creative team
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