The purpose of your role is to deepen relationship with millions of our investors by leveraging CRM data to plan and execute personal, relevant and timely communications via email, direct mail and other direct communication channels. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices that power our customer obsessed direct marketing programs.
Your acumen to be analytical and strategic
Your ability to evangelize A/B and multi-variate testing
Your experience to advance trigger and programmatic direct marketing capabilities based on customer needs, actions, propensities, behaviors, attitudes, etc
Your ability to see the “storyline” in data.
You have demonstrated ability to confidently interact with and influence senior organizational leaders; along with the ability to analyze data, synthesize and present results to senior executives
You are highly collaborative and enjoy working in a highly matrixed environment
Passion for being customer obsessed
Innovative thinking and smart risk taking
Your experience working in a regulated industry
Strong attention to details, project management skills and ability to multi-task and prioritize
The Value You Deliver
You will be accountable for targeting, test design and performance of campaigns and channels
Partner with measurement and campaign management teams in developing and executing a robust test and learn agenda
You will partner with the measurement and reporting team to complete thorough post mortems of campaigns ensuring that learnings are codified and create future optimized campaigns
You understand and is committed to building a sustainable direct marketing practice built on the core principles of database marketing
You will partner with advanced analytics team to inform modeling and be involved in evaluation and optimization its performance
You will partner closely with Segment Marketing for targeted, behavior and need-based communications that acquire and deepen customer relationships.
You will be involved in end-to-end program execution – being involved from strategic planning, to creative development and deployment.
Committed to flawless timely execution of high frequency direct marketing programs – includes project management, resolving issues and QA accountability
Be involved in integrated channel planning process and drive seamless customer experience across channels in terms of breaking down barriers and be aligned with messaging architecture and brand.
Keeps abreast of the best practices in direct marketing
Send To A Friend
Posts
