This leadership role is charged with driving customer-focused decision-making at Gap Inc’s New York City offices. The role will own customer decision support for Gap brand and Intermix plus a variety of activities to socialize and activate insights across all Gap Inc brands.
Responsibilities include:
Ensure Gap brand’s biggest decisions are made with the benefit of insights
Collaborate closely with San Francisco-based Consumer Insights and Data & Analytics teams to leverage what we know about customers and commission new, custom research when needed
Synthesize what’s most important from multiple sources; e.g. identify the big story on what’s most important in retaining and acquiring target customers, or how to deliver excellence in key product categories and digital/store experience
Tailor communications to different audiences
Drive insights to action
Personally execute customer research in some cases (e.g. writing and programming surveys, moderating store shopalongs, in-home interviews, usability interviews, and focus groups).
Consumer Insights @ Gap Inc
Consumer Insights is a central function that has consistently been a strategic asset at Gap Inc; the customer truths we discover inform major decisions on company strategy, insure we make and stock the products our customers will love, and drive experiences that solve our customer’s biggest needs at key moments in the ever-evolving shopping journey.
We frequently work on cross-brand strategic initiatives (mastery of product categories, new ways to reach and engage our customers through digital and store experiences), as well as on the top-learning needs of our five brands: Gap, Old Navy, Banana Republic, Athleta, Intermix, and Weddington Way.
This role reports to a SF-based Sr Director of Consumer Insights and will also collaborate closely with the Data & Analytics team.
Qualifications
Collaboration—expertise collaborating with interdisciplinary and remote groups
Influence--has influenced and persuaded audiences of all levels, including senior-level
Drives Results--demonstrated ability to drive business results from consumer insights
Strong at synthesizing the story from reports and data
Strong communication skills: written, oral, and formal presentations
Able to work in and bring structure to ambiguous environments
Graduate and/or undergraduate-level statistics coursework and practical experience using statistics in quantitative research
8+ years relevant experience, mix of doing and using customer research; some diversity of roles played is preferred
Ability to moderate qualitative research
Ability to design and analyze quantitative research
BA/BS required, Masters or equivalent experience preferred
Knowledge of retail landscape preferred
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