Audible’s Creative Director, Audible for Amazon, will lead creative for promotions, acquisition, and conversion on Amazon shopping services. With your help, we’ll develop programs and experiences that build and extend our brand. Your mission will be to attract and convert new customers, and engage our existing community of listeners in authentic and compelling ways. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with compelling audio content that provides learning and entertainment.
Key responsibilities:
Lead a unified design, tone, and voice to create effective and provocative communications and experiences across the Amazon ecosystem.
Lead the development of clearly articulated, contextually appropriate, and unified communications
Collaborate with Creative team members to guide concept, brand, and copy direction
Build and maintain copy style guidelines and best practices
Collaborate with marketing teams to help hone and understand the messaging strategy, in conjunction with brand copy guidelines. Evolve and flesh out that style guide with robust testing and real world learnings
Ensure copy tone and style consistency across the ecosystem
Contribute to brainstorming and creative brief development
Work with external agencies as needed to ensure consistency of voice and terminology
Recruit and lead a team of passionate copywriters and designers
Work in close collaboration with Marketing, UX, and Business Development to create and execute marketing campaigns
Communicate and present your team’s work appropriately to the company and community
Leverage data in a way that informs your design decisions
Be a strategic and technical advisor and consultant for the Brand Creative team.
Feedback and technical support as needed to drive success of content promotions within Amazon
Support product marketing efforts as needed, such as new app launches
Support member communications with ecosystem insights
About the role:
You are a designer or copywriter at heart, but you also have an understanding of the feasibility of your vision on the backend
You believe that quality is better than quantity, and seek excellence and perfection in everything you do
You believe strategic thinking is core to great communications
You have led the development of engaging and cohesive campaigns
You create success and you do it quickly
You embrace the power of teamwork
You show that actions speak louder than words, and lead by example
Basic Qualifications
A clear understanding of design-centered processes, as well as proven methodologies for identifying and solving problems
The ability to utilize data-driven insights in developing creative strategy
Stunning portfolio packed with a wide range of visual styles
Dedicated and strong attention to detail
Clear, concise, and transparent communication style
Action-oriented, off-the-charts work ethic, coupled with flexibility
Passion for storytelling
Experience working on one or more highly trafficked websites/mobile websites/native applications
7-10 years of relevant leadership experience
Solid understanding of marketing and advertising principles
Strong experience on large cross-channel and/or direct marketing initiatives across mediums
Work on multiple projects simultaneously and juggle writing demands
Experience using data-driven insights
Strong understanding of direct response and conversion tactics
Possess strong communication skills with a collaborative attitude
Preferred Qualifications
Benefits:
We have a comprehensive benefits package but here are some of the fun perks:
Free catered lunch daily, breakfast on Mondays, all the snacks you can eat and Happy Hour on a Friday
Free onsite gym and 25% fitness reimbursement
Ruthless ping-pong tournaments and seasonal sports clubs - volleyball, basketball, soccer, etc.
Endless company sponsored events
Transit reimbursement, paid parking and shuttle service
Tuition assistance
Annual Amazon discount and much more...
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