Facebook is seeking a leader who is knowledgeable and passionate about Gaming. The ideal candidate will have experience in the gaming industry, and will have experience with consumer or developer marketing at a fast-paced company. We are looking for an individual who can effectively communicate through messaging, branding, and campaigns how and why our variety of products provide meaningful value to Gaming developers and consumers in this space. He or she must be driven and have a relentless focus on growing and bringing awareness to Facebook’s Gaming tools and services.
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Responsibilities
Build awareness and grow adoption for our Gaming products among developers and consumers.
Develop strong messaging and narratives, authoring consumer and developer-facing communication such as blog posts, best practices, guides keynote presentations.
Plan and lead successful product launches targeted at game developers across Gameroom, Instant Games, and Live Game Streaming.
Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and Gaming industry needs to develop and execute go-to-market plans for each product – from messaging and positioning to market assessment and quantitative analysis.
Represent the voice of the Gaming community, both on the developer and consumer side, across teams to successfully plan and lead product launches and programs.
Manage and work with cross-functional teams (including PR, design, external agencies, product and engineering stakeholders) to deliver world-class marketing communications for Gaming initiatives.
Drive product adoption and usage rates through scalable marketing programs and launch support.
Organize, schedule and coordinate plans and materials for F8, Facebook’s annual developer conference.
Lead consumer and developer product marketing for Facebook’s Gaming products including Gameroom, Instant Games, and Live Game Streaming.
Develop and drive programs to build and improve the overall Gaming brand and experience for developers and consumers, frame and track the competitive landscape, understand target markets, and identify insights to inform product strategies and go-to-market activities.
Minimum Qualifications
BA/BS degree.
Experience in the Games industry
10+ years professional experience in Marketing or Product Management in technology (games, consumer or B2B).
Understanding of web, desktop, and mobile apps the Gaming industry, and developers.
Experience partnering with agencies, Product Management, and Engineering organizations.
Analytical ability, communication, and time management skills.
Ability to think strategically with an eye for detail and proven project management skills..
Demonstrated vision, leadership skills, and ability to manage projects across teams.
Experience in a fast-paced, entrepreneurial, start-up environment.
Preferred Qualifications
MBA.
Management Consulting and/or technical background.
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