The Senior Director, Media Strategy & Innovation, will be a trusted advisor and thought leader for PepsiCo's portfolio globally; empowering a range of internal and external stakeholders to leverage media as a competitive advantage through insights, measurement and technology. The Sr. Director is responsible for providing strategic and tactical thought leadership related to media innovation, global partnerships, data strategy and measurement initiatives. This role will collaborate with global/local and internal/external teams to set a vision for data strategy and end-to-end media measurement. Additionally, the Sr. Director will identify best practices in the industry and across all PepsiCo's brands, providing global support to codify and scale best in-class methods that inspire continuous improvement in marketing effectiveness and efficiency.
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The Sr. Director is expected to demonstrate leadership expertise to establish strategic direction as well as significant knowledge of measurement methods and new technology evaluation. The Sr. Director is expected to have expertise in media strategy, planning and execution as well as audience, viewability and performance measurement. Additionally, the Sr. Director will demonstrate a global outlook with sensitivity and awareness of social and cultural differences in all interactions. Success within this position will be marked by leading implementation of forward-thinking measurement methods, technology projects and data solutions; building credibility with an array of stakeholders by developing deep, trusting relationships; and bringing noteworthy, successful strategic media innovations to all our business partners.
Responsibilities:
Codify media & measurement strategies collaborating with internal/external stakeholders to create capabilities, tools and processes to drive best in-class efficiency, effectiveness & sufficiency
Pinpoint best-practices among all brands and scale lifting and shifting learnings across countries and categories
Cultivate relationships with media agencies & joint business partners (Facebook, Google, Snapchat, Twitter, Pinterest); work directly with each to secure added-value benefits within media partner negotiations
Develop and oversee framework for distributing added-value benefits globally across a range of internal constituents
Build strong relationships with media agencies, JBP's, research and technology vendors to develop first-to-market innovation that aligns with brand goals and business initiatives
Generate alignment and secure resources to foster global joint learning agendas and promote platform expertise
Actively scout new partnerships, concepts, and technologies that can be scaled across a portfolio of brands
Empower global and brand teams to leverage JBP tools to further insights and analytics objectives
Influence enterprise agenda in the areas of media strategy, advanced analytics, big data and digital platforms
Play key participatory and leadership role in Global PepsiCo's Councils and SLAM teams
Manage third party media agencies, JBP's, research and technology vendor relationships
Represent PepsiCo insights at industry events -e.g. Upfronts, Newfronts, CES, SXSW
Qualifications:
Bachelor's Degree in related field, Masters preferred
15+ years of relevant experience
Experience with agency / vendor management a must, consumer packaged goods a plus
Strong interpersonal and negotiation skills evidenced by proven ability to develop, sell and drive suitable partnerships
Proven results working collaboratively with cross-functional global teams
Experienced operating in a complex matrix environment with multiple constituencies
Global outlook with sensitivity and awareness of social and cultural differences
Strong leadership skills with proven track-record managing a team and passion for talent development
Excellent time management, communication, mentoring and team building skills.
Analytic mindset capable of mining insights a must; able to distill complex data into clear, actionable recommendations
In-depth knowledge and passion for all forms of traditional as well as paid, owned & earned digital media
Advanced knowledge of performance measurement methods such as marketing mix, closed-loop and multi-touch attribution; as well as methods focused on Audience (Nielsen/Comscore) and Viewability Measurement (IAS/MOAT)
Exceptional communicator with ability to tell a story, convey key messages & present data in a visual/compelling way
Ability to influence senior leadership and lead cross functional work streams
Must be willing and able to travel 30% of the time
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