Based in Sunnyvale and working hand in hand with executive leadership of our company, you will drive how the Yahoo brand is measured. Your insights and vision will help the executive team move our brand forward through messaging, advertising and positioning.
Responsibilities
Familiarity with some advanced analysis approaches and analytical tools (Advanced Modeling, for example) and tools (SPSS, Excel) a plus
Global Brand Health Tracker: the Senior Director will own the global strategy and approach for measuring the health of the Yahoo Brand. This work will also involve integrating research and relationships with strategic vendors and working with cross functional teams internally.
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Customer Satisfaction: The Senior Director is also responsible for oversee our satisfaction trackers for consumers and advertisers leveraging internal and 3rd party data sources. The Senior Director will be responsible for partnering with regional leaders across the globe to help drive action plans.
Strategy and Influence: This role will interact regularly with senior executives and will be responsible for driving action plans against the insights. This role requires excellent communication skills and the ability to deliver pertinent insights clearly and concisely.
Lead a team and drive the research around brand and advertising tracking.
Own Yahoo’s global strategy around brand tracking, and manage a team focusing on evaluation and recommendation of different approaches based on internal and external advertising
Manage strategic partner relationships and negotiations for services, joint research, and industry advocacy with major industry groups
Drive strategic and effective utilization of research tools, deriving insights to help internal marketers and executive leadership create the best brand in Yahoo.
Work with groups across Y! to integrate efforts across product teams, media sites, and quantitative and qualitative research
Minimum Qualifications
At least 10 years in Market Research or Media Research
Outstanding communication skills including presentation materials and speaking abilities.
Experience measuring Brand ad effectiveness from either client, agency, or service provider side. Experience with ad testing including test design and analysis, brand measurement, and purchase tracking across major categories
Experience in fielding qualitative studies including metrics selection, vendor selection, analysis and final presentation, across surveys and lab studies
Experience with major ad tracking vendors online (Dynamic Logic, etc.) as well as offline (IAG, etc.)
Understanding of different research methods and approaches: Panels vs. random sampling, Media Mix Modeling, creative testing, brand tracking, etc.
Understanding of the basic technologies behind online marketing (web page construction and tracking, behavioral targeting, search marketing, etc.) as well as measurement tools in the online space
Strong understanding of both the online and traditional media ecosystems
Demonstrated capacity for leading a high performing team and engaging with senior management
Experience in North American market at a minimum, experience in other markets a definite plus
Familiarity with online data: how data is collected online, how web analytics tools work, how attribution is commonly performed for search and display marketing, what a cookie is and how it works, etc.
Collaborative across functions and business units
Strong verbal and written communications
Business relationships management
Consultative selling, customer savvy
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