The Optimization & Innovation Associate Director/Team Lead will manage and guide a team that is actively using data-driven insights, innovative best practices, and creativity to design, launch and manage digital marketing campaigns from the ground up. In this exciting role, you will inspire your team to constantly deliver excellence, campaign innovation, and tangible business impact for clients.
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Manage 5-10 Optimization & Innovation Analysts, Senior Analysts, and Managers
Act as subject matter expert and point of escalation for senior client contacts
Become an expert with media trading platforms and analytics tools across multiple digital channels, including Display (banner ads), Mobile (Smartphones & Tablets), Search (Google, Yahoo/Bing), Social (Facebook, Instagram, Twitter, Tumblr, Pinterest, etc) and Online Video (Hulu, YouTube, VEVO, etc), among others
Provide input and guidance around campaign design and innovation
Launch and actively optimize campaigns across trading platforms
Work with the Media Analytics team to facilitate reporting and ad hoc analyses
Work with the Client Solutions team to understand your client's goals, provide subject matter expertise, and communicate powerful campaign insights
Codify and share best practices across teams
Skills and Experience:
4-5+ years of deep digital optimization experience across multiple channels (e.g., Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization, etc.)
Experience managing 3 or more direct reports
Bachelor’s degree from top tier university with major or minor in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.)
Dynamic communication & presentation skills
Proven ability to think creatively about challenging analytic problems
Ability to self-manage, juggle multiple priorities and pay strong attention to details
Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
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