The eMarketing Director-Pure Play is responsible for owning and executing marketing, media and activation for all North America business units across key eCommerce customers. In partnership will sales, He/ She drive our strategic assortment across these customers and will act as the single point of contact within PepsiCo for all marketing activations. We are seeking a dynamic business leader with a proven track record of building strategic digital marketing plans that can lead to sales and share growth.
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Own, build and execute marketing plans across all PepsiCo business units for Amazon, Boxed, Jet, Fresh Direct and other key Pureplay customers. Deliver sales and share growth targets for each customer
Partner with sales to develop the optimal PepsiCo assortment for each customer, leveraging insights to identify white space opportunities that can lead to incremental growth
In partnership with the individual business unit eCommerce marketing leads, develop and execute compelling brand, category and PepsiCo activations during key time periods
Identify and drive long-term thinking to evolve PepsiCo's presence on each of the customer's platforms
Serve as the primary marketing conduit and communication link between the customer marketing/merchandising teams and PepsiCo for all marketing, media and activation topics
Partner closely with the NA sales lead to identify any potential risks or retail partner challenges that negatively impact eCommerce growth and proactively work with across the eCommerce and BU teams to address issues
Partner with the broader regional eCommerce leadership team to determine the correct expansion plan to drive growth within NA relative to strong understanding of the constraints and needs of the customer
Education/Certifications:
Minimum Qualification: Undergraduate Degree
Preferred: MBA with a concentration in Marketing
Work Experience:
8+ years of experience in digital marketing with a minimum of 5 years of eCommerce specific experience leading marketing and activations on Amazon
Experience managing display, SEO, SEM, Social, CRM and programmatic media programs
Proven ability to develop, sell and execute marketing plans and sustainable partnerships that has led to brand growth
Strong people leadership with ability to inspire and manage a geographically diverse team
Ability to influence and work through others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed
Strong communication skills that is able to educate and influence management and senior leaders to act in a desired manner through written and verbal communication.
An ability to operate at a high level and keep the team focused to deliver results during periods of change and ambiguity
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