RESPONSIBILITIES
In a nutshell - you know your stuff, and will lead our growth
Develop research and plan for positioning Heal nationally, and in regional markets
Manage the funnel to accelerate qualified leads
Build lifecycle capabilities and campaigns from lead capture on the site all the way through to rewards for loyal customers.
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Optimize campaigns and allocate resources based on likelihood to scale with efficiency. Achieve planned target metrics, most importantly net CPA
Develop and define user acquisition strategy, including channel, geo, persona, and vertical focus.
Actively manage the ads, affiliate, and seo and sem channels while looking for new channels and ways to increase our word-of-mouth
Use data to make decisions, and influence marketing leadership.
As a startup, there are many other things that we could list here as well
QUALIFICATIONS & SKILLS
7 years online consumer acquisition with hands-on experience creating, launching and measuring in-house online/mobile marketing programs, such as SEM, SEO, Display, Affiliate, ASO, etc.
Proven experience in driving membership revenue growth leveraging LTV & survival analytics
Strong analytical skills with excellent attention to detail (Excel, A/B testing). Deep experience with digital media management, web analytics tools and using digital data and metrics to inform strategies.
Proven, successful track record of increasing acquisition, nurturing, and conversions while managing against aggressive CPA and revenue goals
Demonstrated ability to prioritize, self-start, contribute under pressure and meet tight deadlines
B.S. in Marketing or Communications or other relevant degree, MBA preferred
ATTRIBUTES
Entrepreneurial, scrappy, do-before-you-delegate.
Resourceful problem solver
A Builder who is thoughtful and able to create the playbook
You want to be part of something bigger than yourself
Compassionate with grit and determination
Understand and embrace Heal’s mission
A fast learner. Healthcare is complicated; you’re excited to get into the details and become an expert.
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