The Director, Marketing, Societies will be responsible for leading innovative marketing strategies and plans for Services Delivery that support the goals of the Relationship Management (Channel Delivery) function as they relate to CFA Societies. Relationship Management is responsible for delivering products and services to our stakeholders (local CFA societies, universities, regulators and, most importantly, institutions) through our Relationship Management teams.
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The successful candidate will collaborate closely with the in-region teams to understand market dynamics and develop a cohesive marketing approach to partner effectively with CFA societies to further our collective mission. The marketing plans will provide unifying frameworks to equip and enable societies with go-to-market strategies and measurement while also providing flexibility on local activation. The role will provide strong coordination across regional Services Delivery teams for planning, development and execution of marketing initiatives. The position will support Relationship Management to achieve overall CFA Institute strategic goals and objectives that focus on increasing awareness among employers, societies and other industry constituents of CFA Institute’s products and services.
The successful candidate will have excellent leadership and communication skills; a strong track record using both traditional and innovative marketing channels, content and tools to build awareness, engagement and acquisition; experience in defining product, product positioning and market segment strategies; have a fundamental understanding of the end to end marketing and channel process; a proven ability to lead and influence global teams while actively assuming individual contributor responsibilities; experience in partnering with clients to deeply understand desired business outcomes and providing expert guidance to generate results; and, effective at collaborating across organizations and regions to achieve common goals and objectives.
The Director, Marketing, Institutions will have proven success as a relationship builder, collaborator, influencer and partner. The position will be based in New York City, London or Charlottesville and will report to the Head, Regional & B2B Marketing,
Job Description:
QUALIFICATIONS
EDUCATION / EXPERIENCE
10+ years’ experience in marketing in global corporate, not-for-profit or agency environments. B2B product marketing, product management and/or sales enablement preferred.
Experience in the financial services industry and/or education preferred.
Conversant and experienced in traditional and innovative marketing channels, content, tools and technologies for building and conducting effective, integrated B2B marketing programs.
Strong analytical skills with direct experience of using CRM technology and reporting systems.
Bachelor’s degree or an equivalent combination of education and experience. MBA preferred.
Highly collaborative style; experienced in building strong relationships and influencing stakeholders at multiple levels
Global cultural orientation and working experience; ability to manage diverse and remote teams; experience in marketing in a multinational environment preferred.
Fluency in English required; knowledge of additional languages would be useful.
Strong cultural compatibility including fit with CFA Institute’s key and unique global leadership competencies.
Positive attitude; strong work ethic grounded in honesty and integrity.
A leader and innovator of new ideas, ventures and progressive initiatives.
High level of organizational and time management skills and flexibility in competently juggling competing priorities and changing expectations.
Outstanding judgment and mature business skills with the ability to establish a strong rapport with organization leadership, both staff and volunteer.
Energy to put in the hours of concentrated work necessary to achieve goals while maintaining a positive attitude.
TRAVEL REQUIREMENTS
Some global travel will be required; approximately 25-50 percent of the time.
CULTURAL ELEMENTS AND GLOBAL COMPETENCIES
Global Perspective – Understands business on a global scale, understands differences in people and cultures, and is effective across varied conditions.
Agility– Responds quickly to opportunities, is flexible, and effectively embraces change.
Effective Communication– Communicates clearly and succinctly in a variety of settings and styles, listens, and presents a professional image.
Stakeholder Focus– Identifies and understands stakeholders and their needs, acts with their interest in mind, and gains their trust and engagement.
Strategic Vision - Recognizes trends and opportunities, acts accordingly, and thinks critically which translates into a compelling and inspiring vision.
Manages and Motivates Others – Ability to set clear accountabilities for others and energise and enable them to deliver results.
Organizational Awareness – Understands how the organization works and knows how to get things done both through formal channels and the informal network; understands the culture of the organization.
POSITION-BASED ESSENTIAL COMPETENCIES
Decision Quality – Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment
Negotiating – Can negotiate skillfully in tough situations with both internal and external groups; can win concessions without damaging relationships; gains trust quickly of other parties to the negotiations; has a good sense of timing
Organizing – Can organize resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently.
Functional/Technical Skills – Has the functional and technical knowledge and skills to do the job at a high level of accomplishment
Time Management – Uses time effectively and efficiently; concentrates efforts on the more important priorities; can attend to a broader range of activities
Planning – Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results
Priority Setting – Spends time on what’s important; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus
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