As Director of Marketing Activation for Mirum Shopper, you are responsible for the Digital Activation for the Walmart & Club sectors. You will be a key component of the Team Unilever shopper WPP solution that was customized for Unilever. You will lead a group that will be responsible for collaborating in a specialized multi-agency environment to deliver best in class shopper marketing solutions to drive sales for Unilever at Walmart & Club. Main responsibilities on top of this will include revenue and profit growth, program/project delivery, planning, P&L management, client delivery and team development.
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Collaborate with agency partners within Team Unilever Shopper to deliver best in class solutions for the client at Walmart & Club sector.
Educated/evangelize digital through organization (Mirum & Team Unilever Shopper).
Responsible for developing, maintaining and enhancing client relationships and expectations
Delivering against new revenue and profit targets. Provide monthly financial updates in monthly forecasting meeting.
Create a business team culture that Inspires and motivates your cross-functional team to perform at the highest level.
Collaborate on digital strategy within confines of overall shopper marketing plans (with other subject matter experts)
Prepare and present proposals, concepts, POVs, creative and other client communication in formal written form
Manage team of Marketing Services professionals and oversee all deliverables
Act as liaison between internal departments fostering good working relationships
Maintain an extensive base of industry, retailer, brand, and competitive knowledge
Evaluate program performance and provide recommendations on program results
Ensure all conceptual and creative ideas meet objectives and key brand strategies
Provide internal feedback on all materials/work developed for the client
Responsible for developing/delegating, managing and meeting set program budgets and timelines
Provide proactive thought leadership to client and internal staff on a regular basis
Skills & Qualifications:
Deep Retailer Knowledge (especially in the digital environment)
Digital activation expertise
Build/Maintain strong retail relationships
People management
Financial P&L Management
Strong Marketing skills – Campaign development including Go-to-Market Strategy, Activation, and Post-Campaign Analytics
Ability to establish clear performance expectations
Provide clear and balanced performance feedback
Promote excellence throughout the organization
Build internal/external relationships
Relate to others in an open and accepting manner
Develop relationships with others as a key priority
Treat others with respect
Show consistency with principles, values, and behaviors
Follow through on commitments
Develop a give and take attitude
Strive for win-win solutions
Presentation Skills:
Show confidence in front of an audience
Able to deliver the message clearly and concisely
Understand the audience and deliver message appropriately
Sound business and professional ethics
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