Direct the daily functions of the agency team ensuring the implementation of operational, staffing, organizational and professional development best practices. Create and promote a culture that values talent, collaboration, autonomy and accountability. Must be familiar with in-house creative team processes and requirements. Serve as a key member of the department leadership team. Exhibit outstanding creative judgment and guide the team in achieving the highest possible creative standards for all materials regardless of medium.
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Team leadership:
· Works harmoniously with others to get job done and leads the team in a collaborative fashion.
· Helps set a tone of cooperation within the creative group and across the organization; promotes a be to service mentality across creative team.
· Encourages individuals to take on specific roles to help provide exposure to the broader organization.
· Builds a collective team vision and defines goals and objectives.
· Leads a large team through managers; develops business plans and sets strategic direction of business area.
· Builds strong, collaborative business partnerships with key clients, colleagues and services providers.
· Develops team and areas to provide center of excellence intelligence and capabilities to guide practice.
· Directs the resolution of highly complex and strategic business problems.
Creative direction, leadership and execution:
· Directs and partners with staff to accomplish creative objectives.
· Directs complex, large-scale project activities and effectively leads and manages work of creative studio team.
· Provides overall creative direction and feedback for a team of writers and designers to create a strategic, cutting-edge creative.
· Enables development of fresh, compelling creative concepts that add to Aetna’s customer experience and build brand.
· Keeps abreast of changes at Aetna, including insight into the industry, competitive, target audience and marketplace changes.
· Manages team to a consistent high-level of quality as evaluated by senior marketing leaders and clients.
· Appropriately balances clients desires, business requires and marketing standards.
Staff development:
· Works to improve the team’s performance by pursuing opportunities for continuous learning/feedback.
· Nurtures a culture that is fun to work with and helps build an open creative community.
· Exhibits a can do approach and inspires and motivates people to excel.
· Constructively helps and coaches direct reports in their professional development through informal and formal feedback sessions.
· Demonstrates a real sense of caring for the teams professional and personal well being.
Background/Experience:
· 10-15 years experience managing a large-size creative organization.
· Previous direct report management required 5+ years.
· External agency experience desired.
· Understanding of all aspects of print and interactive design, as well as copywriting
· Excellent communication and presentation skills.
Education
· Bachelor’s degree required.
· MFA Degree or related strongly preferred.
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