This Director, US Marketing on the renal cell cancer (RCC) Portfolio will help lead a key franchise within Pfizer Oncology, specifically by managing the SUTENT brand strategy and promotions within its approved indication of advanced RCC. This role requires senior level marketing expertise to advance brand imperatives that will maintain SUTENT as a standard of care within a dynamic and highly-competitive treatment setting. The role requires strong strategic, analytical thinking, and decision-making skills, a creative mindset, and a proven track record of success working in a team-based environment with multiple marketing, sales, medical, and other cross-functional partners.
Watch: Career Advice
• Uncover and translate relevant customer insights into commercial plans
• Lead brand promotional strategy across customers and stakeholders including prescribers, advanced practitioners, key accounts, payers, specialty pharmacies, patients and advocacy organizations
• Manage HCP campaign and continually refine messaging and communication strategy
• Assess effectiveness of current marketing programs and optimize mix to increase impact
• Work with marketing, analytics, and sales colleagues to understand performance trends and identify opportunities for course correction, as needed
• Anticipate changes in the competitive landscape and proactively develop relevant response plans
• Lead strategic development and execution of business critical deliverables including operating plan and long range forecast
• Support commercial planning of potential adjuvant indication
• Foster relationships with KOLs to further customer experience and insights
• Engage marketing colleagues, sales, medical affairs, agencies, and other stakeholders to ensure appropriate strategic and tactical alignment
• Lead a high performing Review Committee by serving as RC captain to continuously improve metrics, deliverables, and culture
• Manage one direct report (Senior Manager, SUTENT)
Qualifications
• 10 + years of pharmaceutical experience required
• Previous in-line US Marketing experience preferred
• Oncology, specialty, or rare disease experience preferred
• Prior experience managing direct reports preferred
• Proven track record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions & tactics
• Sales experience or demonstrated ability to drive strong field force engagement and execution
• Track record of developing, executing, and measuring complex marketing programs across customer types
• Ability to lead cross-functional teams and implement strategies through influence, persuasion, analysis, negotiation, and facilitation capabilities
• Highly collaborative, extensive track record of building and nurturing productive networks and teams
• Strong analytical skills; detail and action oriented; creative
• Solid business and financial acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management
• High-energy self-starter who has the initiative to function autonomously
• Bachelor's degree required. MBA preferred
Send To A Friend
Posts
