As a Product Marketing Director, you will drive core product marketing for Box Platform. An ideal candidate is passionate about app development, understands platform technologies and has extensive experience building content and driving sales readiness, preferably for early stage products or services.
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Establish a clear definition of our target customer segments, prioritization and approach
Build and own the messaging and positioning for Box Platform
Create and distribute marketing collateral that enables enterprise sellers to win
Rapidly iterate on marketing content across all stages of sales cycle
Partner closely with the web and brand team in creating an engaging web presence, driving visitors and conversion
Influence product development and launch strategy, based on customer insight, market research, customer adoption, and market awareness
Manage and execute the launch of new products through cross-functional teams
Partner with the Integrated Marketing team to design campaigns to drive market awareness, and promote Box thought leadership
Support Sales, Channel Partners and Customer Success teams with compelling tools and collateral
Engage directly with prospects, customers and partners to help them be more successful
Partner with the Box PR and AR teams to drive awareness and interest in Box Platform
Work with the events team to create compelling event content, structure and followup
Qualifications
7-10 years years experience marketing platform products in an enterprise software / SaaS or PaaS market
Experience in growth marketing working directly with business/technical decision makers in enterprises is a plus.
Strong business and technical writing skills. Can you explain the benefits of our platform to a CIO? Can you write a clear data sheet or build a presentation for a discovery meeting? Can you deliver an effective message, in 14,000 words or 140 characters?
Bachelor's degree is required. A degree in computer science, MBA or equivalent experience is a plus!
Self-starter. Able to learn quickly, prioritize effectively and deliver results in a fast-paced environment
Ability to operate in ambiguity and plan/execute in an environment where things are not always crystal clear.
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