Role has ownership of our internal strategic selling tools and initiatives: Picture of Success (PicOS) and Right Execution Daily (RED) in the Market Unit. Responsible for identifying highest leverage opportunities and communicate effectively with the sales team. Responsible for Market Unit scorecard tracking & performance stewardship. Identifies and facilitate local commercial marketing opportunities and brand align resources.
Watch: Career Advice
Other Responsibilities:
Merchandising material orders
Any adjustments that are required to get channel (Traditional Retail, or FSOP) plan back on track leveraging. Prioritization of brand / package / channel emphasis or initiatives
Cross License team in-market activities
Securing resources based on identified channel and or brand opportunities
Best utilization of budgets for messaging, equipment, local media, media merchandise, etc.
Ability to recognize brand / channel opportunities to either accelerate growth or leverage strengths
Ensure connectivity between execution goals and LOS/Plan
Influence the design and development of equipment to support key channel initiatives and plans
Influence the design and development of Point of Sale materials and implement channel messaging guidelines in plans
Initiative Performance & Stewardship:
Communicates Market Unit plans, with clearly defined Picture of Success( PicOS), accountabilities & timelines
Stewards channel brand health and performance of total brand portfolio including Market Unit specific local marketing efforts
Responsible for reviewing & summarizing initiative performance reports & stewarding action plans in support of the weekly/monthly management routines
Right Execution Daily (RED) Leadership - identify Market Unit opportunities and recommend solutions
Multicultural planning & activation
Steward Field/Experiential Marketing
Analyze data, identify local opportunities and recommend solutions
Print Shop, Design Machine, internal for document and account activities DASH & Coke Channel Capability
Special & Emphasis Program Coordination:
Develops, communicates and coordinates all MU special programming and brand emphasis initiatives e.g.,
New Item Introductions
Sales Rallies
Competitive Outlet/ Account (Code 10) Blitz’
Penetration drives and Brand Emphasis
Local marketing event activation
Boost Zones
Point of Sale (POS) Materials Stewardship:
Facilitate the ordering of POS supplies for assigned MU and channel from item quantity selection through to distribution center delivery
Track Point of Sale (POS) spending to allocated budgets
Coordinate Point of Sale (POS) spend performance reporting with Region Finance and Procurement teams
Business Development:
Works with Region Sales and Region Commercial Marketing & Operations teams to understand business needs & competitive activity
Identify & prioritize local marketing & growth opportunities, then rally resources to execute against initiatives
Coordinate cross license team in-market activities with Market Unit leadership
Requirements
Minimum Required:
5-7 years’ experience, preferably in the consumer goods/beverages industry
Experience calling on customers (Retail, Food Service On-Premise)
Knowledge of brand strategy and application across channels, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
Proven track record of achieving sustainable results
Food Service On-Premise /Retail Channel and field experience – ability to draw insights and take action
Planning and analysis experience; execution bias for action
Brand Acumen – positioning, role, occasions
Capability with internal sales tools (Look of Success – Look Of Success (LOS), Right Execution Daily (RED), Margin Minder)
Strong commercial planning skills
Effectively communicates & builds relationships at all organizational levels
Knowledge in foundational Category Mgt. skills
Preferred Level:
10+ years’ experience, preferably in the consumer goods/beverages industry
Field experience
Brand and channel management experience
Leadership within strategy and planning
Experience building and monitoring Right Execution Daily (RED) action plans
Experience managing multiple local activation programs
Shopper insights, category management and shopper marketing experience
Send To A Friend
Posts
