Creative Marketing Directors are single points of contact for Account Teams. Primary focus is to be intimately familiar with Gartner end-user mission-critical objectives for each of your business units and fold that insight into dynamic digital-marketing strategies. Truly the “head of the spear” when engaging any client across the business. Ability to assimilate client needs and audience behaviors making you an indispensable part of your client’s business strategy.
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Location – Stamford, CT
Job Description
Branding and digital-marketing expert
Strategy is your passion and chief strength. Majority of your time dedicated to producing project plans for your clients, although you are responsible for overarching client satisfaction
Lead projects with multiple components that typically evolve in scope over time and often require large communication plans/multiple deliverables
Forecast client needs and offer a game plan (ideas, tactics, technology) that supports their business objectives
Work very closely with designers to make sure strategic and tactical parts of larger projects are aligned, are completed on time and meet the new level of quality.
Utilize process workflow program and tiering strategy to monitor status of C and D projects (projects most of which you are not working on) for your clients
Partner with client and product teams to improve product marketing strategies and tactics to meet client needs and achieve business objectives. Use marketing experience to find the right balance between clients needs and wants
As strong managing people as you are managing projects
Brand-first mentality. Brand consistency across all communications is a chief priority in everything you produce
Gathering cross-functional teams and teammates to solve problems comes naturally to you
Equally successful working independently and collaboratively
Source and analyze data that supports client needs. Realize the significance of it. Know how and when to use it
Utilizes best practices and shares ideas with clients, team and partners
Develop original content for marketing communications when necessary
Team thought leader who shares best practices to drive efficiencies within teams
Self-adjust. Manage and prioritize personal workload
Build cases for necessary expenditures (personnel, technology, process) to support client needs and present them to your manager, Creative Marketing Senior Director #LI-AK1
Qualifications
Four-year degree in marketing or communications or other business related field from an accredited college or university
8+ years experience spearheading integrated marketing campaigns (Web, automated email, social media, direct mail, collateral, PPT)
5+ years of digital marketing experience
Experience with persona-based marketing
Sales, events and/or information technology experience
Eloqua experience
Events marketing
Proven ability to handle multiple tasks under tight deadlines
Experienced at writing compelling marketing content and presentations
Excellent presentation, communication and interpersonal skills
Demonstrated leadership skills
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