This key member of ADP's marketing organization will lead and shape the enterprise-wide social marketing efforts. The Senior Director of Social Media will lead the strategy, planning, and execution of ADP's social media presence. The qualified individual will work in close partnership across marketing, customer support, and content teams.
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Manage and provide leadership, mentoring, and coaching for our Social Media Manager
Manage our social media agency relationship
Social Listening
Oversee our social listening, response, and escalation process
Ensure ADP's brand and reputation are enhanced by social media activities
Coordinate with various responding stakeholders providing direction or assistance when required
Review and determine how to respond to occasional situations that fall out of our social media response playbook
Social posting
Collaborate with the content team and agencies creating editorial content
Guide social content strategies to ensure our posts are relevant, engaging, and valuable to our audiences
Oversee the execution of planned social media posts
Review the social editorial calendar and performance metrics to ensure consistency with our social strategy and alignment with audience interests
Campaigns
Plan for and ensure special event coverage (where applicable)
Consult with business areas and our agency to advise on paid social campaigns
Advise and recommend viability of social channels, approaches, and tactics
Share metrics and KPIs on specific social campaigns
Advocacy
Grow ADP's advocates across social media, B2B review sites, and formalized customer advocate program
Measurement
Oversee the creation and dissemination of reporting on social media efforts at ADP
Qualifications
Significant experience and a proven track-record for developing and executing impactful social media campaigns
Experience with agency/vendor management
Ability to manage multiple concurrent projects and resources
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