In this role, the Director is responsible for the account view; leading the relationship with a specific business group as an internal client. This involves presenting the capabilities of the broader Global Communications team (media relations, internal communications, social media, publishing, measurement, news analysis) in a value-added way for the consumption and action of the client.
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Provide recommendations to the business on messaging, shareable content, and digitally enabled communications to specialized distribution channels, considering captives and independents.
Understand sales culture, and develops and promotes communications tools for practice management and advanced markets.
Enable and encourage cross-pollination of best communications practices, with an emphasis on social engagement and practice management.
Identify and leverage macro trends to inform and position appropriate business narratives.
Create multi-layered communications plans to amplify these narratives across internal platforms, social, digital and earned media.
Build relationships with external influencers both directly and indirectly related to asset protection and advice.
Partner with domestic and international business communication leads to deliver high value, coordinated messaging across distribution networks.
Promote brand ambassadorship through the advisor channel, and devises new ways to repurpose, leverage and promote content marketing, advertising and paid media.
Develop processes to encourage and expedite notifications that may relate to corporate reputational issues.
Collaborate closely with multicultural and content marketing teams, particularly as it relates to advisor presence and positioning.
Influence and leverage data analytics and insights, and incorporate into meaningful reporting on the impact of communications programs.
Develop editorial content – written, audio and video—that can be leveraged across Prudential’s internal communication properties, as well as to enrich external communication efforts.
Qualifications
BA/BS degree in from an accredited college/university. Communications, Journalism, Public Relations, Marketing or related field preferred. Masters degree or MBA a plus.
Minimum 8 years professional business experience; at least 3 of those years developing communication strategies preferably in financial services or insurance.
Strong executive presence and ability to drive consensus in decision-making.
Demonstrated track record of building successful social media programs (LinkedIn, Twitter).
Ability to discern and capitalize on creative news angles, as well as establish and nurture relationships with key media targets and reporters.
Impeccable writing and editing skills, with the ability to translate complex concepts into succinct, understandable narratives. Ability to provide writing samples and complete writing assessments as part of the screening process.
Ability to drive processes, take initiative and lead through influence.
Strong project management skills and ability to devise and execute campaigns.
Ability to prepare (PPT) and confidently present ideas, strategies, trends and results to senior leadership.
Experience with retail, producer, and/or intermediary sales audiences a plus, including but not limited to familiarity with marketing, sales force training/education or financial services product communications.
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