Under Armour is seeking a Senior Manager to join the Global Consumer Insights team who is passionate about identifying needs, barriers and behaviors for athletes and consumers. This role will lead, plan and conduct a wide variety of qualitative and quantitative studies that provide actionable insights to drive consumer purchasing and satisfaction. Those studies will span across our Connected Fitness products and platforms as well as our sport categories. You will work with members of the Global Consumer Insights (GCI), Consumer Engagement, and Connected Fitness teams, and will use a broad range of research techniques (e.g. surveys, interviews, one-on-one usability testing, prototype tests, etc.) to gain insights that will help ensure we are creating compelling experiences for the consumer.
Work with business leaders across Consumer Data & Analytics, Sales Analytics, and Big Data & Analytics to understand where and how the quantitative internal data on our consumers aligns with what we are seeing in the field.
Create research strategies and plans that identify customer needs and barriers for consumers using Under Armour’s products and services.
Work closely with the Under Armour Connected Fitness team to identify and understand key consumer groups.
Lead, plan and conduct a wide variety of research (e.g. interviews, surveys, competitive studies, prototype tests, in-person and remote usability evaluations, etc.) and provide findings and actionable recommendations
Organize and coordinate research being performed by external companies.
Build new skills and capabilities for gathering insights that helps UA.com be the best place to shop, research and be inspired.
Work with ua.com Customer Relationship Marketing (CRM) team to understand customer segments.
Perform competitive audits as-needed.
What do you need?
GET IT DONE – ACCOUNTABILITY Maintains a high level of cooperation by communicating responsibilities and expectations to others. Takes ownership of team results by tracking individual Teammate contributions.
FIND A BETTER WAY – CREATIVITY & INNOVATION Continuously generates new ideas, strategy, and solutions -weighing options and taking risks. Encourages Teammates to share, build on, and challenge new ideas, products or solutions.
WIN TOGETHER – COLLABORATION Communicates within and across teams to solve problems and hit team goals. Takes on the role of the expert or leader as needed. Builds working relationships across matrixed teams in order to integrate individual perspectives. Acknowledges and encourages contributions of other Teammates
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences and demonstrates knowledge of global trends (social, political and/or economic), making the connection as to how they impact team goals.
MAPTHE FUTURE-STRATEGIC VISIONING Communicates team vision and goals in alignment with UA's strategic direction. Recognizes the potential impact of internal and external challenges on future state of the business unit, and develops action plans to meet these challenges.
BULID A GREAT TEAM-BUILDING TALENT Seeks opportunities to develop own leadership skills. Creates an environment for Teammates to grow and demonstrate new skills. Provides constructive and behavior-based feedback on performance and development. Motivates Teammates by tracking goals and celebrating significant milestones. Applies understanding of current and future talent needs in selection and development of talent.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
BA required MBA helpful not mandatory.
A strong desire to understand what makes our consumer tick
A focused observer who is able to pull out and glean insights that lead to action
5 or more years focused experience designing and managing in-person studies (usability testing, prototype evaluation, focus groups, etc.)
5 or more years creating surveys and delivering actionable results
Experience with a variety of qualitative and quantitative research methods including one-on-one interviews, surveys, card sorts and field studies
Experience with a variety of research tools
Excellent communication skills who can deliver information verbally and in written form to both senior and junior people within the organization
A collaborator that’s willing to work with a wide variety of groups
Project management skills that allow you to plan and manage several complex projects concurrently
Solid analytics skills, ability to read and interpret data and deliver actionable recommendations
Ability to synthesize data from multiple sources and draw conclusions
Excel fluency that can gain insights from quantitative data
Killer presentation skills
Experience with fielding surveys in Qualtrics or similar surveying technology
Self-starter
Education, experience or other requirements:
B.S. / B.A. Required
Survey tools (e.g. Qualtrics)
Software
Excel (expert level)
Tableau
Experience with SQL and/or SAS a plus
Send To A Friend
Posts
