Product Marketing Director Resilient Systems IBM Cambridge

Job Description: • 2-minute read •
The Senior Manager/Director of Product Marketing will be responsible for managing, positioning, content, product launches, sales enablement and competitive analysis for a range of our products. This position reports to the CMO.

In your role as product marketing lead, you will become the expert in our various buyer personas, understanding their unique needs and wants and how they relate to our differentiators. Your role is to crystalize these learnings into key messages that speak to our buyers overall and also uniquely to each one and create product collateral—data sheets, product write-ups, product videos etc.. to enable sales to win. You must also transfer that knowledge to our sales channels.

High standards and attention to detail are crucial, along with a demonstrated ability to translate complex technical capabilities into easy to understand benefits.

Qualifications:
Very strong written communication skills – you should enjoy writing in-depth content such as case studies, data sheets, white papers, presentations and blog posts
Ability to think strategically and anticipate industry trends
Analytical, organized and detail-oriented
Quick learner with strong intellectual horsepower
Enjoys understanding the nuances and details of how technology works
Excellent people skills to interact with colleagues (e.g., product managers, salespeople, sales engineers), cross-functional teams, customers and third parties (e.g., analysts and press).

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