Group Director, Digital Activation - P&G Carat USA - New York

Job Description:
The Group Director, Digital Activation role is to provide media leadership on digital strategies and priorities for multiple businesses/brands. The Group Director sets the working style for the Digital team, leads the strategic direction and is tasked with being a marketing partner for the clients. The individual in this role demonstrates an in-depth knowledge of all aspects of their client’s business as well as the overall technology/competitive landscape

The Group Director is responsible for cultivating client and media relationships specifically at senior levels, being the “ultimate” digital media consultant to the client. This individual is also charged with all general digital management aspects of the team, including team collaboration, team harmony, and big-picture strategic thinking. The Group Director is also expected to collaborate closely with Planning team leadership; this includes portfolio projects and priorities, brand level tactical planning and strategic development, and innovation.



The Group Director’s role is also one of agency leadership. The individual in this position is responsible for contributing to agency and department initiatives, media operations, and new business efforts.

Media Activation and Execution:

Directors through Assistants

Accountable for digital plan output timeliness, accuracy, and overall excellence

Actively provide and discuss industry information on media, markets and related dynamics

Create client savings analyses based on billing and invoices

Responsible for ensuring that all budgets and campaign plans are aligned with client budget parameters

Understand and adopt new techniques and technologies that are relevant for clients’ digital media strategies

Provide and discuss industry information on media, markets and related dynamics

Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas

Set negotiation strategies

May participate in the creation and negotiation of yearly client contracts and supplemental proposals
Client & Internal Relationships:

Build and maintain trusting, collaborative relationships with senior clients

Manage expectations of clients and deliverables

Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client

Ensure collaboration among all agency disciplines; foster great teamwork

Grow business opportunities within current clients, where appropriate

Actively represent Carat within industry (attending industry functions, joining local market committees)

Participate and present in New Business efforts and presentations, when appropriate
Strategic Thinking & Leadership:

Lead overarching digital strategic thinking, ensure media strategy is aligned with broader media strategy and with client objectives

View strategic goals in a broader business context

Demonstrate strong analytical and strategic skills to help solve client’s business problems

Develop and maintain digital planning processes and procedures across team

Implement efficient and effective solutions to complex problems

Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Manage assigned groups’ staffing needs (hiring, promotions, performance)

Manage staff utilization

Train, motivate and develop assigned staff

Construct and deliver accurate, honest and timely performance management documents

Arrive at solutions that balance the needs of Dentsu Aegis, Carat and clients

Communications Skills:

Encourage open, ongoing internal communication

Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team

Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive

Lead client presentations

Communicate key information about our company

Adapts communication style to relevant audience

Links communication to audience’s concerns and perspectives

Moves audience to desired action through clear and persuasive delivery of information

Desired Skills and Experience
EXPERIENCE/KNOWLEDGE REQUIRED:

Bachelor’s Degree

15 + years of media planning experience, which include progressive client management experience

Extensive digital knowledge and experience, including current landscape, trends, innovations, strategic plan development

Unparalleled client service professionalism, maturity, and diplomacy

Strong understanding of client’s business environment and agency services business models

Proven leadership ability – experience managing multiple groups of planners, supervisors and directors

Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically

Research savvy

Ability to generate big ideas with strong motivational skills that can apply to all staff levels

Collaborative and able to successfully bring people from different disciplines, internally and externally, together to achieve desired outcomes

High-level proficiency in MS Word, PowerPoint, Excel and Outlook

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