Reporting to the Global Group IMC Director, Stills, Glaceau and Juices, this role will be responsible for overseeing the communications agenda for vitaminwater: from lead agency, to shopper, from social / digital to experiential and field marketing. The IMC Director will be involved in every aspect of communications development from brand definition through to pre-production. The job requires both diplomacy and communication skills in liaising with the brand teams in New York and creative leadership in working with our agency partners, primarily Ogilvy, but also expanding to our other channel creative partners.
It also requires a collaborative approach in working with the global marketers as they develop our global enhanced waters business. Finally, this position requires an innovative, 21st century approach to developing communications that is rooted in cultural leadership.
Responsibilities
Part of the IMC Director’s responsibilities will be to redefine the way we work in order to ensure that our communications remain at the forefront of millennial popular culture, as well as pushing the boundaries of innovation in our communiactions. An example of some of the recent initiatives taken in this respect are:
Brandscaping. Redefining the way that we define brand spaces, using a multi-sensory approach as opposed to a purely conceptual one.
Storytelling. Working with an external agency to redefine the way we build creative properties over time and across platforms.
Collision: the way we approach a multitude of marketing agency and creative offers open and available to the vitaminwater brand
Uses of non-traditional media away from the traditional to make greater impact on our business
Identifying and leveraging “Bigger, Better Fewer, Further” – ideas from around the world (10%)
Specifically, it is the IMC Director’s responsibility to tap into and be aware of all communications developed on Juices from around the world, keeping abreast of alternative strategies, innovative creative communications and being open to importing ideas from elsewhere.
Experience
Ideally a graduate degree (BA /MA) with at least 12 years of blue chip agency background working on creatively award winning work (a reel of work produced would be great).
Industry Recognition where possible.
Leadership Behaviors
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
ACT LIKE AN OWNER: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.
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