Chewy is seeking a highly motivated, goal-oriented, seasoned, and dedicated Digital & Customer Acquisition Marketing Executive to join and lead our exciting and fast-paced team in Fort Lauderdale, Florida. We are growing and if you are equally passionate about direct marketing, SEM, e-commerce, and career growth, an opportunity at Chewy may be a great match! In this role, you’ll be responsible for the optimization, planning and development of our SEM programs. Here at Chewy we believe innovation is rewarded and execution is worshipped.
Has a proven track record and solid working knowledge of growing large customer acquisition campaigns using paid search, affiliate, social and other digital marketing mediums to drive traffic to an ecommerce site and lead conversion for top line revenue growth.
What you’ll do:
Own a piece of the largest and fastest growing marketing channels in the company.
Manage the day-to-day operations of the channel and ensure performance is tracking to goals to support marketing objectives and maximizing new consumer growth.
Work in parallel with our merchandising, supply, and finance teams to develop core strategies and execution plans in growing our new customer base.
Build upon and drive our growing remarketing and retargeting playbook across multiple platforms (eg. AdWords, Google Display Network, Facebook, Criteo, etc).
Lead as a critical thinker using data and experience to make sound decisions, even with incomplete information/under pressure.
Actively engage in our fast-paced ‘Test & Learn’ operating approach by conducting and analyzing results and applying learnings to impact future testing and campaign optimizations to drive ROI.
Assist in budget development and forecasting while monitoring key metrics and develop strategies to optimize performance.
Develop and maintain paid search tactics that increase site traffic, conversions, and revenue
Budget, monitor and evaluate all costs associated with digital SEM expense
Support the Marketing team in the development of digital marketing plans to achieve goals that support key launches and sales/promotions
Drive segmentation strategies and testing
What you’ll need:
8+ years of experience with SEM, PPC, PLA, Google and Bing ads, and analytics
Undergraduate degree in marketing or related field required. MBA or advanced degree preferred
Exceptional analytical skills to lead SEM efforts and guide decision making to achieve goals set to help grow the company
Strong leadership skills
Ability to combine creative and analytical mindsets for highly effective marketing
Excellent written and verbal skills
Work with the entire team to develop marketing strategies to target direct mail recipients
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience overseeing six figure annual media spend and search against performance metrics and optimize results
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