The Director Brand & Social Marketing will be responsible for Brand, and Social Media promoting Sprint products and services to drive brand awareness, consideration, and preference. Drives the creation and execution of the company brand strategy, and leads advertising creative development and media planning across digital channels. Proactively evolves campaign elements across emerging mediums to optimize effectiveness. Impacts business results through brand metrics and social media effectiveness.
Determines how to best reach and share information across social media platforms, using both paid and earned media. This role regularly interfaces with the CEO, CMO, SVP of Communications, VP of Customer Experience, VP of Media, Experiential & Sponsorships; as well as the Area Presidents of Sales.
Develops and executes brand strategies to drive increased awareness of and engagement with Sprint to increase the likelihood that our customers will recommend us and that prospective customers will choose to come and stay with Sprint.
Maintain alignment with overall brand positioning and consumer product positioning throughout creative executions in the digital space
Oversee strategic development, creation and implementation of best-in-class digital creative for social and emerging mediums
Lead the interface with consumer, general business, and national
companies to ensure synergy of digital messaging and best spend
of digital advertising dollars for company-wide ROI
Lead the interface with digital advertising agencies, ensuring alignment across all efforts for branding and messaging and performance improvement of the creative to drive brand preference and sales
Desired Skills and Experience
Bachelor's degree and ten years related work experience or fourteen years related work experience post high school
Eight years of progressive management experience
Five years of marketing experience
Preferred Qualifications
Deep understanding of content marketing and social media strategy and execution; specifically, how brands are using content across new media platforms to create deep, meaningful connections with customers
Proven experience leveraging social media to identify new opportunities and engage customers/prospects in social networks where they spend the most time.
Have a strong and extensive relationships with brands, and/or agencies in order to uncover new opportunities and close business that grows the top line.
Sharp, creative eye with the ability to provide guidance and feedback that will direct agencies creative teams effectively as well as experience in creative or in providing creative feedback.
Strong digital advertising (creative and/or media) background and experience in mass and direct response advertising or marketing programs.
Self starter and solution-seeker who does not get frustrated by complex dynamics but instead thrives in environments with numerous moving parts and unknowns.
Collaborator who has the ability to work with internal clients and external partners to produce quality output in a fast-paced environment.
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