This position is responsible for directing a product marketing organization that sets the marketing strategy and executes go-to-market plans to ensure the success of the Release Automation product line.
Key Responsibilities
Act as a recognized technical and business expert for Release Automation.
Manage a Product Marketing Organization To Accomplish The Following For a Product Line
Conduct market research and competitive analysis
Size the market opportunity
Develop go-to-market plans, incorporating activities related to awareness, customer acquisition and retention, and lead generation
Develop a business case and pricing strategy
Drive the launch strategy
Gather and analyze product performance, operational metrics, and win/loss analysis
Write white papers and speak at industry events
Develop collateral and sales tools, including presentations, demos, and competitive write-ups
Business Travel and Physical Demands
Business travel of approximately 25 percent yearly is expected for this position.
Preferred Education
Bachelor's degree or global equivalent in business or technology field. An MBA is preferred.
Work Experience
Typically 10 years’ experience in product marketing, field marketing or sales operations in companies with $150M+ revenue. Software industry experience preferred, with expertise in release automation products highly preferred.
Skills & Competencies
Applies comprehensive knowledge of industry/business best practices and demonstrated strategic expertise to complete complex assignments.
Ability to work on complex and diverse issues where analysis of situations or data requires an in depth evaluation of variables.
Assignments are broad in nature and need ingenuity and originality to solve.
Demonstrates good judgment in the selection of methods and techniques for obtaining solutions.
Has influence over team members; reviews progress and evaluates results.
Often plays a role in high-level projects that have an impact on the company's future direction.
Challenges assumptions underlying decisions that appear to conflict with corporate goals. Drives to resolution of the conflict.
Effective communication skills including the ability to effectively convey information to a wide variety of internal and external audiences, write and deliver quality presentations that are adjusted to the level of the receiving audience, and the ability to understand business and technical materials; effective skills also include active listening and the ability to modify communication style to suit the listener.
Capable of leading cross-functional teams which requires subtle influence without authority.
Negotiates resources and deliverables across the organization, initiates communications and provides constructive feedback to the team.
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