The global marketing teams are being restructured with a Category focus and exciting new broader based ownership driven by revamped generalist Marketing roles. These new roles are responsible for executing against global marketing initiatives to drive business growth including innovation, consumer connections, path to purchase strategies, insight development & deployment, brand positioning, pricing strategy, P&L management, expansion strategy, retail facing category vision and strategy and transferring best practice
Key Responsibilities
• The candidate will have a dual reporting structure to both the Excedrin and Voltaren GBL’s and will be responsible for the US Pain Relief business across both brands. It is anticipated that time will be equally divided across both brands. To minimize complexity, the Excedrin GBL will be responsible for all personnel related support i.e. PDPs/development plans.
• This person will be the primary liason with the US Pain Relief team and will work to coordinate global support and resources to support the key US initiatives.
• Defining the global vision and strategy (3-5 years) for the US Pain Relief business across Excedrin and Voltaren. Develops the brand strategy and tactics in line with broader business priorities and strategies. Sets appropriate priorities across the brand. This person will support the switch of Voltaren and will ensure that the global learnings are integrated as part of the US switch.
• Developing a clear compelling strategy to win (where & how we will play). Establishes a long list of all growth opportunities and issues affecting Brand Growth. Priorities to get to a short list. Uses the Brand Growth Model to identify what is happening in terms of consumer behavior
• Identifying and deploying global consumer insights and clearly defined and consumer validated core targets Champions the voice of the consumer. Fuses insights for strong growth plans.
• Defining and deploying global brand positioning. Inspires commercial partners via persuasive communication.
• Defining and deploying brand assets across marketing and all consumer touchpoints (pack, on shelf, digital, media etc.)
• Defining a global innovation strategy and driving a robust pipeline of market relevant, consumer needs driven, science based innovation (NPD, renovation, design, IP enhancement, claims etc).
• Developing compelling global consumer connections
• Delivery of geographic roll out plans.
Qualifications
• With GMS partners, developing value chain management/COG’s lifecycle plans for the sub-category. Responsible for commercial input to capital expenditure proposals. Basic qualifications:
• Bachelor's Degree
• Significant experience in marketing/sales at the manager/supervisor level
• World class brand, category and portfolio management experience including
Track record of contributions to the strategic planning process, ideally at both a category and brand level,
Significant proven track record of driving brand growth, ideally at a global level,
Demonstrated ability to identify and deploy powerful insights that drive growth,
Proven delivery of flawless global launches,
Delivered successful consumer connections, ideally at a global level,
Demonstrated ability to create and implement consistent brand assets across markets and through all consumer touch points
Demonstrated the ability to harness the shopper-consumer-expert relationship
• Proven P&L/budget management, budget responsibility, pricing and COG’s strategy development.
• Demonstrated ability to lead complex projects with successful outcome.
• Exceptional communication (verbal & written) and influencing skills
• Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
• Knowledge of the category’s key markets
• Experience in emerging consumer class markets or other emerging economies will be highly preferred
• Experience in leading business growth in complex regulatory environments
• Science based marketing experience
• Experience in OTC or related categories (for wellness category)
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