Job Description
The Director of Sales & Marketing will be responsible for leading the marketing and distribution efforts for all ICAT product lines nationally. The Director of Sales & Marketing will create and execute a highly effective wholesale distribution strategy to improve market penetration across wholesale Excess & Surplus property channels. The successful individual will proactively participate in Regional Team meetings (RTMs) and projects and be an important member of the company’s leadership team.
The Director of Sales & Marketing will be primarily responsible for building a well-integrated sales team working effectively with the product teams. He/she will draft and execute a marketing strategy targeted at heightening ICAT’s visibility with targeted clients and leading to increased sales growth.
Job Responsibilities
Develop primary Sales & Marketing goals and objectives, policies and procedures to meet those goals, including premium production, fee income and expense budgets to meet P&L objectives and implement these upon appropriate approval.
Lead the Sales & Marketing team, inculcating a higher level of discipline and proactively managing producers to drive towards objectives, review and present sales results on a monthly basis at the RTM.
Actively seek new business opportunities to enhance revenue and profit growth for the Company.
Proactively manage E&S producers to drive production.
Identify and define critical producer metrics and institute a methodology to increase sales results effectiveness.
Represent the company to business partners, trade associations and regulatory agencies.
Work closely with the regional underwriting team effectively by anticipating internal and external factors that will affect short-term and long-term strategic plans.
Manage the Sales & Marketing budget and monitor expenses to develop methods that achieve P&L objective and maximize operational efficiency.
Identify and implement proactive changes in tactical plans to ensure goals are achieved including coverage modifications, underwriting rules, rating methodology, pricing, producer management, sales strategies, etc.
Monitors all lines of business in the region for pricing, competitive trends and identifies problems with accounts and producers.
Responsible for creating and maintaining strong business relationships with key business partners in the region.
Ensure compliance with company policies, legal and regulatory requirements, reinsurance, and underwriting standards for the region.
Ensure the delivery of high quality customer service, both internally and externally for the region.
Manage all the Sales & Marketing team, including their hiring, development; planning, assigning and directing work, appraising performance, rewarding and disciplining, addressing complaints and resolving personnel issues.
Provide technical leadership and managerial direction to designated personnel.
Establish initial and ongoing training for personnel to ensure an understanding of and adherence to ICAT’s guidelines, policies and procedures.
Ensure that individual and team performance meets ICAT’s standards of service and quality.
Work collaboratively and develop and maintain effective working relationships with all ICAT personnel, business partners, and vendors.
Establish service level agreements (SLAs) with internal support departments, including the inspection business unit (IBU), and the middle market business unit (MMBU). SLAs are formal written documents established annually that detail the specific responsibilities and performance metrics required of the support department. SLAs are reviewed and performance is reported to the President not less frequently than quarterly.
Provide effective leadership to personnel to ensure a complete understanding of ICAT objectives, to maintain a positive work environment and a high level of morale.
Desired Skills and Experience
Five to seven years of experience in wholesale insurance distribution, preferably in E&S property and/or other relevant products.
At least three years of management experience leading a successful team of sales professionals.
Proven success as a strategic leader in builing high performing teams.
Bachelor’s degree is required; advanced degree such as MBA and/or CPCU is preferred.