Job Description
The successful candidate will manage the day to day success of our new and current customers. This is a hands-on role in a technical environment. While your main objective is to prove value to the C-Level / CMO at the client, and drive platform adoption through product training, you will also be expected to quickly grasp technical solutions and often times interact with the Convertro product and development teams. Ensuring the customer's voice is heard by suggesting product features and enhancements as well as documenting barriers to adoption and success are critical tasks. As a trusted advisor, clients should look to you for guidance and empowerment. This role will report to the VP of Account Management. It is supported by the Implementation Delivery, Advanced Analytics and Tech Support Teams.
Main deliverables:
Drive annual subscriptions to successful renewal
Conduct monthly/quarterly business reviews to continually reinforce alignment w customer's business objectives
Deliver the training curriculum (modular based)
Deliver monthly/quarterly cross channel optimization sessions w the support of advanced analytics
Partner w product to develop custom solutions specific to your customer base
Deliver product roadmap release messaging
Provide customer feedback/feature enhancement requests back to product
Improve/develop internal processes and external customer collateral particular to your tier of customer
Drive case study creation
Participate in Customer Forums and other retention marketing events
Qualifications
Experience in an enterprise software company, direct brand marketing, an advertising technology company, or an advertising agency
A track record of strong professional relationships both internally and externally
Strong grasp or experience with web analytics solutions (Omniture, Coremetrics, WebTrends, Google Analytics)
Experience with Third party ad-serving solutions (DFA, Atlas, Mediaplex)
Demonstrated ability to add value to clients by creating strategic solutions and leveraging other areas of the organization to create a unique value proposition for every client
Proven experience in client renewals and driving incremental account growth quarter over quarter
Comfortable presenting key product value and insights to CMO level executives
Ability to manage expectations around contracted services setting a standard for the day-to-day management of client business and the long-term relationship with advertising agencies and brands
Excellent attention to detail and the ability to proactively manage client initiatives to completion
Excellent verbal and written communication skills
B.A. or B.S. in either a technical discipline or business
7+ years in technology companies, client side, or advertising agencies in an account services role
7+ years of media-related project/account management experience
Strong computer skills, especially in Excel, Power Point, and Word
Ability to multi-task in a fast paced environment
Capable of performing 100% independently and autonomously, while fostering a team-based environment
Experience with CRM software (Salesforce preferred)
Preferred Qualifications:
Experience in technologies serving either the digital media, social media, mobile or search engine marketing marketplaces
Experience in working with Tier 1 advertising agencies is a plus
Proven success providing technical demonstrations