Job Description
Across industries, our clients are focused on improving business performance, responding quickly and effectively to crisis situations, and extracting value from transactions. Our growing Consumer Industrial Products & Services (CIPS) practice provides management, technology and risk consulting services to help a diverse set of clients around the world anticipate and address their most complex business challenges. CIPS includes multiple sectors: Automotive, Energy, Industrial Products, Retail & Consumer, and Utilities. PwC's Customer Competency is one of the most distinctive providers of customer-centric business solutions.
Focusing on Customer Strategy, Marketing, Sales, Service, and Pricing, we collaborate with our clients to reinvest in an organization where the customer is at the very center. We use a value-based approach to getting inside the minds of real consumers, coupled with a quantitative DNA that lets us analyze these insights with an economic filter, all the while applying a digital engagement lens to stay relevant to today's empowered customer. Our goal is to help our clients tackle the key strategic, organizational, operational and technological challenges as they relate to creating differentiated brand defining customer experiences, higher levels of loyalty, expanded market share, and generating sustainable revenue growth. PwC has a long-standing reputation for creating breakthrough strategy with the world's Fortune 500 companies. But did you know we now have a digital marketing capability to help our clients translate strategy to reality? The Digital Strategy solution helps clients identify, implement and validate business opportunities that create real business value through the use of digital technologies. Our team is comprised of a diverse range of backgrounds including interactive marketing and analytics, technology, business consulting, and user-experience design. Digital Strategy solution members help set the stage for a variety of complex, fast moving projects, through various stages of the product development lifecycle - from understanding user needs and market opportunities, to mapping out specific requirements for a proposed solution. Working with a variety of research tools, they gain market perspective and knowledge and distil insights into a compelling deliverable to inform the strategic direction and roadmap for the digital, and to an extent the business and marketing, strategy for our clients. This typically involves developing an understanding of the market and competitive factors, identifying and prioritizing opportunities, and helping to frame the overarching story of a project.
Position/Program Requirements
Minimum Years of Experience:
7 years of proven success in digital marketing roles with at least three years of managing teams
Minimum Degree Required: Bachelors degree
Demonstrates Proven Expertise And Success In The Execution And Management Of Multiple, Simultaneous Digital Strategy Engagements, Including Delivery Of Personas, Content Strategy, User Experience, Optimization, Analytics, Social And Mobile Strategy, Emphasizing The Following
Providing guidance throughout activities as an account team partner and thought leader, owning the strategic direction of accounts and application of process
Establishing SOWs are followed explicitly, timelines and commitments are met for each client, all client work is conducted under a broader business or strategic context, understand the business context of the engagement
Demonstrates Proven Expertise And Success In Roles Designing And Directing Research Methodologies, Including Leveraging The Following Expertise To Uncover Patterns And Themes That Lead To Consumer And Market Insights
Quantitative and research acumen
Business models and strategic marketing
Strategy process, frameworks, models and strategic marketing and solutions
Skills Preferred
Demonstrates a proven extensive track record of success and expert-level abilities leading and managing multiple digital marketing-related business development opportunities and/or engagements from pre-sale and initial scoping through final delivery and signoff
Demonstrates proven expert-level ability to develop strategy; as well as write, communicate, facilitate, and present cogently; to and/or for all levels of industry audiences, clients and internal staff and management
Demonstrates proven expert-level abilities to identify and address client needs, which include the following: developing and sustaining deep client relationships using networking, negotiation and persuasion skills to identify and sell potential new service opportunities; preparing and presenting complex written and verbal materials; and defining resource requirements, project workflow, budgets, billing and collection.
Demonstrates proven expert-level abilities and success as a team leader that include the following: leading teams to generate a vision, establish direction and motivate members, create an atmosphere of trust, leverage diverse views, coach staff, and encourage improvement and innovation.
Sunday, September 27, 2015
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