Director - Global Marketing Communications - Molex - Lisle

Job description
PRIMARY PURPOSE:
This position oversees the domestic and international footprint of marketing communication business for Molex including development and implementation of corp and global strategic initiatives. The positions’ mandate is to create the strategies that position Molex as the premier interconnect solutions provider and create revenue opportunities through the use of integrated marketing programs that align with industry, geography, corporate, divisional, product line revenue and market share goals. This mandate includes developing and executing the GTM (Go-To-Market) blueprint for all marketing messaging.

This position will closely collaborate with the corp and regional exec mgt team to set corporate, regional and local-level marcom goals, strategies, messaging, budget and measurement metrics while utilizing appropriate research methodologies to assess markets, global and industry sector segmentations and competitors. Through targeted communication, effective integrated marketing campaigns as well as recognizable brand positioning, the Director is accountable for creating and executing the global marcom vision and strategy.

DUTIES & RESPONSIBILITIES:
1. Global Leadership
• Brand – Direct and manage company’s most valuable sales asset, its brand by serving as global brand ambassador managing initiatives focused on market positioning, brand relevance and acquisition support. Execute the integration of multiple product brands to create Molex master brand story and visual representation to market. Leverage results into creating global brand guidelines one voice and consistency. Establish global business processes to ensure consistency in message, communication and execution. Lead market research efforts to understand customers’ perception and behavior and formulate effective marcom strategies to ensure Molex brand receives maximum visibility and outperforms competitors. Integrate corporate objectives into brand management strategies and deliverables.
• PR Program – Design, develop and manage the integrated global public relations strategy, program and infrastructure. Manage global best-in-class agency network and develop internal subject matter experts to drive industry/application/product awareness. Drive the PR engine into 16 countries and four regions served by Molex to further the "design anywhere, manufacture anywhere and service anywhere" approach.

2. Integrated Marketing Communications Strategy –
• Design and Management – Develop, implement and manage global oversight of integrated marketing programs and campaigns (IMC) that align with industry, geography, corporate, divisional, product line revenue, sales targets, and market share goals.
• Program Execution - Create and drive Molex global marketing programs (corporate, regional and local-level) including brand strategy, strategic sales events, channel marketing, public relations, advertising, promotion, web branding and marketing, sales enablement tools, trade shows, social media, search engine marketing, content marketing.
• Program Measurement – Develop, manage and continually optimize a metrics process by industry and or product for Marketing Program activity and ongoing refinement.

3. Content Management – Responsible for developing content strategy and delivery to support all marcom and PR activities as well as support sales efforts such as the global marketing automation platform and other lead generation activities. Content may be in the form of direct marketing campaign email programs, literature, advertising, contributed articles, press releases, blogs, editorial commentary, videos, as well as internal and external news letters. All content must be translated and available to sales and for PR use in all regions.

4. Product/Market Development Collaboration and New Product Introduction - Proactively team with global engineering/product marketing/industry marketing and sales organizations to develop product positioning and market differentiation designed for optimal sales results; messaging deployed through internal communications and customer facing marketing programs; work closely with product commercialization to drive global new product introductions.

5. Acquisition Integration – Develop, implement, manage and continually enhance acquisition roadmap process to evaluate global brand relevance and positioning, marketing efforts and programs in order to enable a collaborative, cohesive, seamless and effective transition into Molex.

6. Web Marketing – Responsible for the branding and positioning of molex.com. Participate in Molex web marketing lead team responsible for web development strategy, customer interface, look and feel, SEO/SEM strategy, regional site implementation, global content strategy.

7. Social Media – Develop content assets to drive integrated Social Media program designed to reach and engage with global engineers, industry influencers and global Molex organization. Program leverages Molex Connector.com blog, Twitter, Facebook, YouTube, Weibo, Youku, etc. Cultural considerations are necessary for regional social media sites and activity.

8. Technology –
• Digital Asset Management Systems and Customer Facing Applications – Manage global content management systems and marketing initiatives. Assets leveraged by customers, prospects, suppliers, sales, and global internal stakeholders across global Molex organization.
• Marketing Automation Platform (MAP) – Effectively utilize global MAP solution. Department is also responsible for effective customer campaign design, nurturing strategy, asset architecture development, content population of system, and measurement of programs.

9. Financial Management - Develop and manage global budget and program spend based on corporate, regional, divisional and sales objectives.

10. Marketing Organization/Team - Develop global marketing organization structure to support business, skills requirements by function/region, and career development of team members. Provide leadership to direct reports and Marcom staff for activities required to meet the goals and objectives of the global Marcom Team. Key requirement to ensure seamless global program, activity asset collaboration and sharing.

11. Internal collaborations/alignment - Understand, support and contribute to current Molex Total Quality Management (TQM), Six Sigma, International Standards Organization (ISO) and Environmental, and/or Health and Safety (EH&S) Management Systems by following stated policies and procedures.

12. Industry Knowledge - Maintain working knowledge of global/regional industry and competitive activities to develop effective marketing communications campaigns to prospects and customers, as well as up-to-date understanding of marketing technology platforms.

13. Perform other related duties as assigned by mgt.

Job Requirements
EDUCATION:
REQUIRED: Bachelor’s Degree in Communications, Marketing, Advertising or Related
PREFERRED: Master’s Degree in Business Administration or Marketing Communications

WORK EXPERIENCE:
REQUIRED:
• Progressive 15-year+ track record of success in a senior marketing leadership position at a global company in Business-to-Business environment
• Global and regional experience in leading a diverse team from multiple cultural perspectives
• Functional experience in areas of strategic planning and marketing, business and market development, market research, lead generation, public relations and corporate communications.

PREFERRED:
• Electronics Industry Experience

SKILLS & ABILITIES:
REQUIRED:
• Proven and verifiable history of substantial revenue and profitability growth through targeted global communication program.
• Strategic thinker who can develop innovative marcom plans that lead to market dominance.
• Demonstrated results comprehensively assessing market and customer opportunities; prioritizing sustainable revenue opportunities with corporate objectives.
• Ability to perform at an executive level in a matrix organization structure
• A strong communicator capable of presenting ideas, selling new concepts and tactics, listening to contrary opinions, and driving successful negotiations.
• Proven skill sets in the development and implementation of marketing communications strategies incorporating comprehensive market analysis and corporate alignment with a focus on delivering shareholder value.
• Exceptional leadership skills working collaboratively with sales, product marketing, finance, operations, effectively communicating marketing strategies obtaining input and consensus; assessment and implementation of new marketing and communication plans.
• Strong management skills to establish global, regional and local goals and strategies. Strong organization skills to plan and prioritize
• Superior communication and presentation skills, with the ability to engage and influence diverse international audiences with companies and at varied levels and media.
• In-depth understanding of business processes and operations
• Excellent interpersonal skills to lead and work effectively with people individually and/or in teams (both internally and externally); staff management requires sensitivity to cultural dimensions of global partners
• Ability to work effectively with multiple stakeholders and handle multiple projects simultaneously
• Ability to be flexible to frequently shifting priorities
• Demonstrated ability to manage creative resources such as advertising agencies and design firms
• Understanding of leading-edge marketing technologies and platforms such as marketing automation, digital assets management, lead generation software, etc.
• Significant international and domestic travel will be required

PREFERRED:
• Possess keen understanding of the company's needs in the U.S. and abroad, as well as the cultural and operational challenges of foreign markets.
• Industry Savvy: brings thought leadership about the trends and dynamics in customer acquisition, retention and growth and can continually position Molex and its customers ahead of the competition.
• Provides hands-on leadership to ensure that the people and resources of the operations organization are committed to the achievement of business goals. Holds people accountable to commitments, building a performance-driven operating culture at all levels.
• Knowledge and understanding of different cultures
• The ability to effectively communicate with foreign-born speakers.

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