Director - Marketing - Marchex - Seattle

Job description
How the Marketing team impacts Marchex:
People hear the name Marchex, but what does it mean? Our Marketing team helps “put the face to the name” and delivers both internal and external communications on how Marchex helps business succeed with phone calls. Marketing positions our products and company as a leader in mobile advertising and digital advertising. The Marketing team is also a revenue-generating unit, not only responsible for the “halo effect”, but also attracting and generating leads, and converting those marketing leads into sales leads..

What we’re working on:
Solving online-to-offline – consumers spend $1.5 trillion researching online, then purchasing offline over the phone or in-store. We are solving for this with the world’s largest brands and agencies.
Solving mobile performance – mobile advertising underdelivers for many companies – we are solving for this with products that actually measure and deliver real sales from mobile ads.
Global reach – taking Marchex to every country in the U.S.

Desired Skills and Experience
Here is what success looks like for the Director of Marketing:
You ensure effective and consistent brand messaging and presentation of products and services to Marchex prospects and clients.
You own content marketing – from developing the strategy, to assembling the team, to execution.
You generate demand – working with the head of demand generation to nurture and attract new customers.
You take ownership and run large-scale, cross-functional initiatives such as Web site design, customer appreciation events and product launches.
You analyze current marketing spend and oversee the development of future marketing and communications budgets.
You have a close relationship with our product team, helping them drive effective product launches with input on the design, development, packaging, pricing and implementation of products and service lines.
You manage a team of marketing and creative professionals to ensure we have the right expertise to successfully deliver on our marketing programs and campaigns.
You effectively manage outside agency and vendor relationships, optimizing our partnerships.
You can illustrate and communicate (with data!) to senior leadership about how our initiatives are performing, including establishing success metrics for all marketing activities and reporting against those metrics.
You are known as a subject-matter expert for the mobile advertising industry; you provide and use competitive analysis and market research to set our strategies and tactics.

Experience that will help you be most successful:
Broad marketing: this role will touch all facets of marketing including customer engagement and retention, sales, product marketing, public relations and communication, so having touch multiple areas of the marketing wheelhouse is necessary.
Leadership experience: you’ve built and managed effective teams for 5 or more years, providing thoughtful leadership and motivation to drive results.
Creative thinking: you can go outside of the box, or ditch the box altogether, to bring new ideas and solutions to our toughest marketing challenges.
Vendor management: you’ve managed outside vendors and accounts before, and appreciate how to budget for those partnerships.
Forecasting: not the weather, but rather you’ve been able to use data to predict market trends and position an organization as an industry leader.
Budgeting: planning and effectively managing multi-million dollar amounts is important.
Communication: both written and verbal; you’ll work with many stakeholders at all levels of the business and need to be able to drive messages to actions.
Teamwork: you’ve successfully managed relationships across multiple teams and disciplines.
Flexibility: the kind that helps you adapt to rapidly evolving requirements and business needs.
Customer service: it’s an attitude really; you’ve shown a strong commitment to quality and results.
Creative, resourceful thinking: you can get outside of the box, or do away with the box altogether.
Education: a degree in business, marketing or communications can be leveraged for success; an MBA or advanced degree is preferred.

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