Director - Content Marketing - Kaseya - Waltham

Job description
Kaseya has an exciting opportunity for a creative and energetic content marketing expert to make their mark in a fast paced, growing software company. The Director of Content Marketing is a new role responsible for building and implementing a content marketing strategy that drives greater brand awareness, lead generation and customer loyalty. The successful candidate will drive development and deployment of engaging, high quality content across various channels including the website, the blog, social media, email, print and campaigns. The Director of Content Marketing will implement best practices for content creation, reuse and optimization in order to maximize return on the company’s content investment. He or she will work closely with the broader marketing team, customers, and external resources to conceptualize and develop effective marketing content such as customer success stories, eBooks, infographics, product collateral, videos, white papers, and more. This role reports to the Vice President of Corporate Marketing.


Responsibilities:
Develop and implement a cross-channel content marketing strategy that translates business and marketing goals into meaningful content deliverables
Create and maintain a functional editorial calendar for corporate content
Manage the content development process from end to end working with both internal and external content contributors and creative resources
Assure that all content is optimized for search engines, sharing and distribution across channels
Establish and manage work flow for requesting, creating, editing, publishing, translating, and retiring content
Manage social media strategy and deployment of content across key social channels
Establish and maintain content standards in terms of quality, tone, style and grammar
Lead efforts to continually develop new content themes, topics and formats
Serve as the company’s content marketing expert by maintaining a pulse on the latest issues, developments and trends in content marketing and social media
Write short form marketing content as required

Desired Skills and Experience
7+ years of marketing experience
Bachelor’s degree in marketing, English, journalism or related field
Proven track record of success in driving content strategy across channels, including social media
Stellar writing and proof reading skills -- writing samples required
Master project manager with proven skills in overseeing content projects and multiple priorities to meet deadlines
Knowledge of SEO best practices
Thrives in a fast paced environment
B2B technology experience highly preferred

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